{"id":13387,"date":"2022-03-28T15:30:55","date_gmt":"2022-03-28T08:30:55","guid":{"rendered":"https:\/\/actioncoachdoanhchu.com\/?p=13387"},"modified":"2022-03-28T15:30:55","modified_gmt":"2022-03-28T08:30:55","slug":"value-disciplines-3-quy-tac-xay-dung-gia-tri-khi-xay-dung-mo-hinh-kinh-doanh","status":"publish","type":"post","link":"https:\/\/isharkcoaching.com\/en\/value-disciplines-3-quy-tac-xay-dung-gia-tri-khi-xay-dung-mo-hinh-kinh-doanh\/","title":{"rendered":"Value DISCIPLINES & 3 QUY T\u1eaeC X\u00c2Y D\u1ef0NG GI\u00c1 TR\u1eca KHI X\u00c2Y D\u1ef0NG M\u00d4 H\u00ccNH KINH DOANH."},"content":{"rendered":"

– Trong cu\u1ed1n s\u00e1ch \u2018K\u1ef7 lu\u1eadt c\u1ee7a c\u00e1c nh\u00e0 d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng\u2018, M. Treacy v\u00e0 F. Wiersema cho r\u1eb1ng \u201ckh\u00f4ng doanh nghi\u1ec7p n\u00e0o c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng \u0111\u1ebfn nay b\u1eb1ng c\u00e1ch c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh ng\u01b0\u1eddi cung c\u1ea5p t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi\u201d. Thay v\u00e0o \u0111\u00f3, doanh nghi\u1ec7p ph\u1ea3i t\u00ecm ra gi\u00e1 tr\u1ecb duy nh\u1ea5t, \u0111\u1ed9c \u0111\u00e1o m\u00e0 ch\u1ec9 doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i, cho m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ch\u1ecdn.<\/p>\n

\ud83d\udd38 \u0110i\u1ec1u n\u00e0y kh\u00e1 ph\u00f9 h\u1ee3p v\u1edbi Chi\u1ebfn l\u01b0\u1ee3c chung c\u1ee7a Michael Porter, m\u00f4 t\u1ea3 c\u00e1ch c\u00e1c c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1eb1ng c\u00e1ch ho\u1eb7c l\u00e0 (i) t\u1eadp trung v\u00e0o chi ph\u00ed th\u1ea5p (d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed), ho\u1eb7c (ii) t\u1eadp trung v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a ho\u1eb7c c\u00f2n g\u1ecdi l\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch. N\u1ebfu m\u1ed9t c\u00f4ng ty c\u1ed1 g\u1eafng theo \u0111u\u1ed5i t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng \u2018m\u1eafc k\u1eb9t \u1edf gi\u1eefa\u2019, cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m trung b\u00ecnh v\u1edbi m\u1ee9c gi\u00e1 trung b\u00ecnh.<\/p>\n

\ud83d\udd38 T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, Treacy v\u00e0 Wiersema \u0111\u1ec1 xu\u1ea5t 3 \u2018Quy t\u1eafc x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb\u2019 nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ed1t l\u00f5i \u0111\u1ecbnh h\u00ecnh m\u1ecdi k\u1ebf ho\u1ea1ch v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. 3 nguy\u00ean t\u1eafc gi\u00e1 tr\u1ecb n\u00e0y l\u00e0:<\/p>\n

V\u1eadn h\u00e0nh xu\u1ea5t s\u1eafc<\/p>\n

D\u1eabn \u0111\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m<\/p>\n

Th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n

\ud83d\udd38 B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o 3 Quy t\u1eafc x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb, c\u0169ng nh\u01b0 m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t c\u00e1c Quy t\u1eafc x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb n\u00e0y.<\/p>\n

– X\u00c1C \u0110\u1ecaNH KH\u00c1CH H\u00c0NG C\u1ee6A B\u1ea0N – THU H\u1eb8P TR\u1eccNG T\u00c2M C\u1ee6A B\u1ea0N.<\/p>\n

\ud83d\udd38 C\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c nhau th\u00ec mua h\u00e0ng v\u1edbi gi\u00e1 tr\u1ecb kh\u00e1c nhau. M\u1ed9t s\u1ed1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao m\u1ee9c gi\u00e1 th\u1ea5p, trong khi m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i mu\u1ed1n c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o v\u00e0 \u01b0u vi\u1ec7t nh\u1ea5t.<\/p>\n

\ud83d\udd38 M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u1ea1i mu\u1ed1n nhanh ch\u00f3ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u0111\u00e1ng tin c\u1eady m\u00e0 kh\u00f4ng g\u1eb7p nhi\u1ec1u phi\u1ec1n ph\u1ee9c.<\/p>\n

\ud83d\udd38 Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i l\u1ef1a ch\u1ecdn ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 thu h\u1eb9p t\u1eadp trung gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n mu\u1ed1n t\u1eadp trung v\u00e0o. M\u1ed9t s\u1ed1 c\u00f4ng ty d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng ch\u1ecdn c\u00e1ch cung c\u1ea5p v\u01b0\u1ee3t tr\u1ed9i m\u1ed9t gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3, trong khi duy tr\u00ec cung c\u1ea5p \u1edf m\u1ee9c ti\u00eau chu\u1ea9n cho m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb kh\u00e1c. N\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng c\u1ef1c k\u1ef3 gi\u1ecfi trong vi\u1ec7c tr\u1edf th\u00e0nh ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t trong vi\u1ec7c cung c\u1ea5p m\u1ed9t gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 m\u00e0 kh\u00f4ng k\u00e9m c\u00e1c nguy\u00ean t\u1eafc gi\u00e1 tr\u1ecb kh\u00e1c.<\/p>\n

\ud83d\udd38 Do \u0111\u00f3, b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o m\u1ed9t (v\u00e0 duy nh\u1ea5t) gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 \u0111\u1ec3 v\u01b0\u1ee3t tr\u1ed9i, h\u1ecd \u0111\u00e1nh b\u1ea1i c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang ph\u00e2n chia s\u1ef1 ch\u00fa \u00fd v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a h\u1ecd. Kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng \u0111\u1ec3 mong \u0111\u1ee3i gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i trong m\u1ed7i \u0111\u1ed3ng xu t\u1eeb c\u00f9ng m\u1ed9t c\u00f4ng ty l\u00e0 kh\u00f4ng h\u1ee3p l\u00fd.<\/p>\n

\ud83d\udd38 Kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u1ebfn Wal-Mart \u0111\u1ec3 c\u00f3 d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a t\u1ed1t nh\u1ea5t v\u00e0 b\u1ea1n kh\u00f4ng mua gi\u00e0y th\u1ec3 thao Nike v\u00ec gi\u00e1 r\u1ebb m\u00e0 h\u1ecd cung c\u1ea5p.<\/p>\n

– M\u00d4 H\u00ccNH HO\u1ea0T \u0110\u1ed8NG \u0110\u1ecaNH H\u01af\u1edaNG GI\u00c1 TR\u1eca.<\/p>\n

\ud83d\udd38 Gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n cung c\u1ea5p \u0111\u1ecbnh h\u00ecnh suy ngh\u0129 v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, \u0111\u1ecbnh h\u00ecnh m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty. C\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ed1t nh\u1ea5t gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p b\u1ea1n theo \u0111u\u1ed5i. C\u00e1c m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c, c\u00e1c quy tr\u00ecnh c\u1ed1t l\u00f5i, h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd\u2026 T\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 c\u00f4ng ty \u0111ang t\u1eadp trung v\u00e0o.<\/p>\n

\ud83d\udd38 N\u1ebfu m\u1ed9t c\u00f4ng ty t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi, b\u1ea1n c\u1ea7n m\u1ed9t n\u1ec1n t\u1ea3ng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a, m\u00e0 nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 th\u00e1ch th\u1ee9c hi\u1ec7n tr\u1ea1ng v\u00e0 th\u1eed nh\u1eefng \u0111i\u1ec1u m\u1edbi.<\/p>\n

\ud83d\udd38 N\u1ebfu tr\u1ecdng t\u00e2m c\u1ee7a c\u00f4ng ty l\u00e0 c\u1eaft gi\u1ea3m chi ph\u00ed v\u00e0 tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3, th\u00ec b\u1ea1n c\u1ea7n c\u00f3 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c t\u1eadp trung v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t chu\u1ea9n h\u00f3a. D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang ta s\u1ebd \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng nguy\u00ean t\u1eafc gi\u00e1 tr\u1ecb v\u00e0 m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u01a1 b\u1ea3n s\u1ebd nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

– Nguy\u00ean t\u1eafc 1: V\u1eacN H\u00c0NH XU\u1ea4T S\u1eaeC<\/p>\n

\ud83d\udd38 Nguy\u00ean t\u1eafc gi\u00e1 tr\u1ecb \u0111\u1ea7u ti\u00ean m\u00e0 ch\u00fang ta th\u1ea3o lu\u1eadn l\u00e0 V\u1eadn h\u00e0nh xu\u1ea5t s\u1eafc: cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e1ng tin c\u1eady v\u1edbi gi\u00e1 c\u1ea3 c\u1ea1nh tranh, \u0111\u01b0\u1ee3c cung \u1ee9ng thu\u1eadn l\u1ee3i nh\u1ea5t.<\/p>\n

\ud83d\udd38 C\u00e1c c\u00f4ng ty V\u1eadn h\u00e0nh xu\u1ea5t s\u1eafc mang \u0111\u1ebfn s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 v\u00e0 s\u1ef1 d\u1ec5 d\u00e0ng mua h\u00e0ng m\u00e0 kh\u00f4ng ai kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 s\u00e1nh k\u1ecbp. \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 gi\u00e1 th\u1ea5p v\u00e0 \/ ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01a1n gi\u1ea3n nh\u1ea5t qu\u00e1n.<\/p>\n

M\u1ed9t c\u00f4ng ty v\u1eadn h\u00e0nh xu\u1ea5t s\u1eafc c\u00f3 m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean b\u1ed1n \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t:<\/p>\n

C\u00e1c quy tr\u00ecnh c\u1ed1t l\u00f5i c\u1ee7a n\u00f3 l\u00e0 nh\u1eb1m cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u1edbi kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng v\u00e0 d\u1ecbch v\u1ee5 c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u00e0 s\u1eafp x\u1ebfp h\u1ee3p l\u00fd \u0111\u1ec3 gi\u1ea3m thi\u1ec3u chi ph\u00ed v\u00e0 phi\u1ec1n ph\u1ee9c. Chi ph\u00ed trong b\u1ed1i c\u1ea3nh n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 gi\u00e1 \u0111\u01b0\u1ee3c tr\u1ea3 cho m\u1ed9t s\u1ea3n ph\u1ea9m. N\u00f3 c\u0169ng bao g\u1ed3m chi ph\u00ed v\u1ec1 th\u1eddi gian \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m, b\u1ea3o tr\u00ec s\u1ea3n ph\u1ea9m c\u1ea7n thi\u1ebft trong t\u01b0\u01a1ng lai v\u00e0 vi\u1ec7c d\u1ec5 d\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 nhanh ch\u00f3ng v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u1ed9c l\u1eadp, \u0111\u01a1n gi\u1ea3n h\u00f3a, ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd v\u00e0 \u0111\u01b0\u1ee3c l\u1eadp k\u1ebf ho\u1ea1ch t\u1eadp trung, ch\u1ec9 \u0111\u1ec3 l\u1ea1i r\u1ea5t \u00edt vi\u1ec7c ph\u1ea3i ra quy\u1ebft \u0111\u1ecbnh cho nh\u00e2n vi\u00ean qu\u1ea3n l\u00fd.<\/p>\n

H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u1eadp trung v\u00e0o c\u00e1c giao d\u1ecbch \u0111\u1ed3ng b\u1ed9, \u0111\u00e1ng tin c\u1eady, t\u1ed1c \u0111\u1ed9 cao v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n.<\/p>\n

M\u1ed9t n\u1ec1n v\u0103n h\u00f3a h\u1ea1n ch\u1ebf s\u1ef1 l\u00e3ng ph\u00ed, v\u00e0 th\u00fac \u0111\u1ea9y c\u01a1 ch\u1ebf th\u01b0\u1edfng d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3. \u0110\u1eb7c bi\u1ec7t, hi\u1ec7u qu\u1ea3 l\u00e0 t\u1eeb kh\u00f3a trong c\u00e1c c\u00f4ng ty v\u1eadn h\u00e0nh xu\u1ea5t s\u1eafc. S\u1ef1 \u0111a d\u1ea1ng gi\u1ebft ch\u1ebft hi\u1ec7u qu\u1ea3 v\u00ec n\u00f3 t\u1ea1o g\u00e1nh n\u1eb7ng cho doanh nghi\u1ec7p v\u1ec1 chi ph\u00ed. Do \u0111\u00f3, m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m h\u1eb9p v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c l\u1eadp l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m trung t\u00e2m trong c\u00e1c m\u00f4 h\u00ecnh kinh doanh.<\/p>\n

M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1c c\u00f4ng ty v\u1eadn h\u00e0nh xu\u1ea5t s\u1eafc l\u00e0 McDonald\u2019s, Wal-Mart v\u00e0 IKEA.<\/p>\n

– Nguy\u00ean t\u1eafc 2: D\u1eaaN \u0110\u1ea6U V\u1ec0 S\u1ea2N PH\u1ea8M<\/p>\n

\ud83d\udd38 D\u1eabn \u0111\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00ean ti\u1ebfn h\u00e0ng \u0111\u1ea7u ho\u1eb7c nh\u1eefng \u1ee9ng d\u1ee5ng m\u1edbi h\u1eefu \u00edch. Mu\u1ed1n v\u1eady ph\u1ea3i s\u00e1ng t\u1ea1o, nhanh nh\u1eb9n. S\u1ee9c m\u1ea1nh c\u1ee7a h\u1ecd n\u1eb1m \u1edf vi\u1ec7c ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng khi ch\u00fang x\u1ea3y ra.<\/p>\n

\ud83d\udd38 M\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t c\u00f4ng ty d\u1eabn \u0111\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n kh\u00e1c v\u1edbi m\u1ed9t c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t s\u1eafc v\u00e0 bao g\u1ed3m:<\/p>\n

T\u1eadp trung v\u00e0o c\u00e1c quy tr\u00ecnh c\u1ed1t l\u00f5i c\u1ee7a ph\u00e1t minh, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 khai th\u00e1c th\u1ecb tr\u01b0\u1eddng.<\/p>\n

M\u1ed9t c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c \u0111an xen linh ho\u1ea1t, \u0111\u1eb7c bi\u1ec7t v\u00e0 lu\u00f4n thay \u0111\u1ed5i \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c s\u00e1ng ki\u1ebfn v\u00e0 chuy\u1ec3n h\u01b0\u1edbng kinh doanh sang c\u00e1c l\u0129nh v\u1ef1c ti\u1ec1m n\u0103ng, ch\u01b0a \u0111\u01b0\u1ee3c khai ph\u00e1.<\/p>\n

M\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3, \u0111o l\u01b0\u1eddng v\u00e0 th\u01b0\u1edfng cho th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 ch\u1ea5p nh\u1eadn r\u1ee7i ro c\u1ee7a th\u1eed nghi\u1ec7m.<\/p>\n

M\u1ed9t n\u1ec1n v\u0103n h\u00f3a khuy\u1ebfn kh\u00edch s\u00e1ng t\u1ea1o, t\u01b0 duy v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a c\u00e1 nh\u00e2n, v\u00e0 t\u01b0 duy \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi mong mu\u1ed1n thay \u0111\u1ed5i t\u01b0\u01a1ng lai.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 c\u00e1c nh\u00e0 d\u1eabn d\u1eaft s\u1ea3n ph\u1ea9m l\u00e0 Apple, Nike, Rolex, Microsoft.<\/p>\n

 <\/p>\n

– Nguy\u00ean t\u1eafc 3: M\u1ed0I QUAN H\u1ec6 TH\u00c2N THI\u1ebeT V\u1edaI KH\u00c1CH H\u00c0NG.<\/p>\n

\ud83d\udd38 M\u1ed9t c\u00f4ng ty mang l\u1ea1i gi\u00e1 tr\u1ecb th\u00f4ng qua s\u1ef1 th\u00e2n thi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng gi\u1ed1ng nh\u01b0 m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u1eefng ng\u01b0\u1eddi h\u00e0ng x\u00f3m t\u1ed1t. C\u00e1c c\u00f4ng ty th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng cung c\u1ea5p nh\u1eefng g\u00ec th\u1ecb tr\u01b0\u1eddng mu\u1ed1n m\u00e0 l\u00e0 nh\u1eefng g\u00ec m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 mu\u1ed1n. Doanh nghi\u1ec7p li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho kh\u00e1ch h\u00e0ng theo c\u00e1ch c\u00f3 th\u1ec3 cung c\u1ea5p \u2018gi\u1ea3i ph\u00e1p t\u1ed5ng th\u1ec3 t\u1ed1t nh\u1ea5t\u2019.<\/p>\n

\ud83d\udd38 Do ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn n\u00e0y, t\u00e0i s\u1ea3n l\u1edbn nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p l\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. M\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd cho ph\u00e9p h\u1ecd s\u1ea3n xu\u1ea5t v\u00e0 cung c\u1ea5p m\u1ee9c \u0111\u1ed9 h\u1ed7 tr\u1ee3 r\u1ed9ng h\u01a1n v\u00e0 s\u00e2u h\u01a1n nhi\u1ec1u. N\u00f3 c\u00f3 c\u00e1c t\u00ednh n\u0103ng:<\/p>\n

T\u1eadp trung v\u00e0o c\u00e1c quy tr\u00ecnh c\u1ed1t l\u00f5i c\u1ee7a ph\u00e1t tri\u1ec3n gi\u1ea3i ph\u00e1p, qu\u1ea3n l\u00fd k\u1ebft qu\u1ea3 v\u00e0 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7.<\/p>\n

M\u1ed9t c\u1ea5u tr\u00fac kinh doanh cho ph\u00e9p ph\u00e2n quy\u1ec1n ra quy\u1ebft \u0111\u1ecbnh cho nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u1ea1o ra k\u1ebft qu\u1ea3 cho nh\u1eefng kh\u00e1ch h\u00e0ng quan tr\u1ecdng.<\/p>\n

M\u1ed9t n\u1ec1n v\u0103n h\u00f3a bao g\u1ed3m c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 thay v\u00ec chung chung, v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh c\u00e1c m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc v\u00e0 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng ty th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u00f3 v\u00f4 s\u1ed1 nhu c\u1ea7u, kh\u00f4ng d\u1eebng l\u1ea1i \u1edf m\u1ed9t nhu c\u1ea7u, v\u00e0 thay v\u00e0o vi\u1ec7c cung c\u1ea5p nhi\u1ec1u s\u1ea3n ph\u1ea9m th\u00ec t\u1eadp trung ph\u00e1t hi\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang mu\u1ed1n gi\u1ea3i quy\u1ebft.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u00f4ng ty th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 hi\u1ec3u bi\u1ebft n\u00e0y l\u00e0 Home Depot, Salesforce, Amazon v\u00e0 Nordstrom.<\/p>\n

– C\u00c1C NGUY\u00caN T\u1eaeC X\u00c2Y D\u1ef0NG GI\u00c1 TR\u1eca<\/p>\n

\ud83d\udd38 C\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c kh\u00f3 kh\u0103n \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng. C\u00e1c nh\u00e0 d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng ch\u1ecdn c\u00e1ch xu\u1ea5t s\u1eafc trong vi\u1ec7c cung c\u1ea5p c\u00e1c c\u1ea5p \u0111\u1ed9 v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a m\u1ed9t gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 duy tr\u00ec s\u1ef1 t\u1eadp trung v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t tuy\u1ec7t \u0111\u1ed1i trong m\u1ed9t gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

\ud83d\udd38 \u0110i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 ngh\u0129a l\u00e0 to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty ph\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi nguy\u00ean t\u1eafc gi\u00e1 tr\u1ecb \u0111\u00e3 ch\u1ecdn. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t c\u00f4ng ty n\u00ean cho ph\u00e9p hi\u1ec7u su\u1ea5t \u1edf c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c gi\u1ea3m qu\u00e1 nhi\u1ec1u, \u0111\u1ebfn m\u1ee9c l\u00e0m gi\u1ea3m s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a c\u00e1c nguy\u00ean t\u1eafc gi\u00e1 tr\u1ecb \u2018th\u1ee9 c\u1ea5p\u2019 kh\u00e1c.<\/p>\n

\ud83d\udd38 Do \u0111\u00f3, vi\u1ec7c duy tr\u00ec c\u00e1c ng\u01b0\u1ee1ng hi\u1ec7u su\u1ea5t trong c\u00e1c gi\u00e1 tr\u1ecb th\u1ee9 c\u1ea5p \u0111\u00f3 c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu m\u1ed9t c\u00f4ng ty \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn gi\u00e1 tr\u1ecb d\u1eabn \u0111\u1ea7u trong m\u1ed9t l\u0129nh v\u1ef1c v\u00e0 ng\u01b0\u1ee1ng gi\u00e1 tr\u1ecb trong hai l\u0129nh v\u1ef1c kia, th\u00ec c\u00f4ng ty \u0111\u00f3 \u0111\u00e3 s\u1eb5n s\u00e0ng tr\u1edf th\u00e0nh c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng. N\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n ch\u01b0a c\u00f3 m\u1eb7t \u1edf \u0111\u00f3, \u0111\u1eebng \u0111\u1ee3i l\u00e2u h\u01a1n v\u00e0 h\u00e3y: ch\u1ecdn kh\u00e1ch h\u00e0ng,…<\/p>\n","protected":false},"excerpt":{"rendered":"

– Trong cu\u1ed1n s\u00e1ch \u2018K\u1ef7 lu\u1eadt c\u1ee7a c\u00e1c nh\u00e0 d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng\u2018, M. Treacy v\u00e0 F. Wiersema cho r\u1eb1ng \u201ckh\u00f4ng doanh nghi\u1ec7p n\u00e0o c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng \u0111\u1ebfn nay b\u1eb1ng c\u00e1ch c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh ng\u01b0\u1eddi cung c\u1ea5p t\u1ea5t…<\/p>\n","protected":false},"author":16,"featured_media":13389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,51],"tags":[],"acf":[],"yoast_head":"\nValue DISCIPLINES & 3 QUY T\u1eaeC X\u00c2Y D\u1ef0NG GI\u00c1 TR\u1eca KHI X\u00c2Y D\u1ef0NG M\u00d4 H\u00ccNH KINH DOANH. - ActionCOACH Doanh Ch\u1ee7<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isharkcoaching.com\/value-disciplines-3-quy-tac-xay-dung-gia-tri-khi-xay-dung-mo-hinh-kinh-doanh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Value DISCIPLINES & 3 QUY T\u1eaeC X\u00c2Y D\u1ef0NG GI\u00c1 TR\u1eca KHI X\u00c2Y D\u1ef0NG M\u00d4 H\u00ccNH KINH DOANH. - ActionCOACH Doanh Ch\u1ee7\" \/>\n<meta property=\"og:description\" content=\"– Trong cu\u1ed1n s\u00e1ch \u2018K\u1ef7 lu\u1eadt c\u1ee7a c\u00e1c nh\u00e0 d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng\u2018, M. Treacy v\u00e0 F. 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