L\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u1ecdc cu\u1ed1n s\u00e1ch T\u01b0 duy t\u1ef7 ph\u00fa c\u1ee7a Brad Sugars, t\u00f4i \u0111\u00e3 b\u1ecb cho\u00e1ng v\u00e1ng, b\u1edfi t\u01b0 duy kh\u00f4ng gi\u1ed1ng l\u1ebd th\u01b0\u1eddng t\u00ecnh, gi\u1ed1ng nh\u01b0 99% nh\u1eefng ng\u01b0\u1eddi xung quanh t\u00f4i, c\u0169ng ch\u1eb3ng gi\u1ed1ng tr\u00ean c\u00e1c b\u00e1o ch\u00ed m\u00e0 t\u00f4i \u0111\u1ecdc.<\/p>\n
H\u00e3y nghe 1 \u0111o\u1ea1n nh\u00e9: \u201c\u00a0H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u m\u1eafc ph\u1ea3i m\u1ed9t sai l\u1ea7m, \u0111\u00f3 l\u00e0 c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n tr\u01b0\u1edbc khi c\u00f3 thu nh\u1eadp th\u1ee5 \u0111\u1ed9ng. H\u1ecd ngh\u0129 n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o b\u1ea5t \u0111\u1ed9ng s\u1ea3n tr\u01b0\u1edbc khi ph\u00e1t tri\u1ec3n thu nh\u1eadp th\u1ee5 \u0111\u1ed9ng. H\u1ecd ngh\u0129 m\u00ecnh c\u00f3 th\u1ec3 gi\u00e0u c\u00f3 r\u1ed3i t\u1ef1 h\u1ecfi t\u1ea1i sao m\u00ecnh v\u1ea5p ng\u00e3.<\/em><\/p>\n Ph\u01b0\u01a1ng ti\u1ec7n duy nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00f3 thu nh\u1eadp th\u1ee5 \u0111\u1ed9ng l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o kinh doanh v\u00e0 b\u1ea1n kh\u00f4ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p, m\u00e0 b\u1eb1ng c\u00e1ch b\u00e1n doanh nghi\u1ec7p.<\/em><\/p>\n T\u00e0i s\u1ea3n l\u00e0 th\u1ee9 ph\u1ea3i c\u00f3 c\u1ea3 t\u0103ng tr\u01b0\u1edfng v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0 thu nh\u1eadp. N\u1ebfu kh\u00f4ng c\u00f3 c\u1ea3 hai th\u1ee9 n\u00e0y, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 t\u00e0i s\u1ea3n.<\/em><\/p>\n \u0110\u1eebng mua b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u1ea7u ti\u00ean n\u1ebfu b\u1ea1n mu\u1ed1n tr\u1edf n\u00ean gi\u00e0u c\u00f3. H\u00e3y x\u00e2y d\u1ef1ng thu nh\u1eadp th\u1ee5 \u0111\u1ed9ng tr\u01b0\u1edbc. N\u1ebfu kh\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi gi\u00e0u t\u00e0i s\u1ea3n nh\u01b0ng ngh\u00e8o ti\u1ec1n m\u1eb7t.<\/em><\/p>\n V\u01b0\u1ee3t xa s\u1ef1 gi\u00e0u c\u00f3 l\u00e0 nhi\u1ec1u ti\u1ec1n. Nhi\u1ec1u ti\u1ec1n ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 nhi\u1ec1u t\u00e0i s\u1ea3n gi\u1ea5y.\u201d<\/em><\/p>\n Kh\u00f4ng bi\u1ebft \u0111\u1ea7u t\u01b0 \u0111\u00fang l\u1ed9 tr\u00ecnh, khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi gi\u00e0u t\u00e0i s\u1ea3n, ngh\u00e8o ti\u1ec1n m\u1eb7t. V\u00e0 h\u1ecd c\u00f3 nhi\u1ec1u \u201ct\u00e0i s\u1ea3n b\u1ea5t \u0111\u1ed9ng\u201d nh\u01b0ng ngh\u00e8o ti\u1ec1n m\u1eb7t, n\u00ean kh\u00f4ng th\u1ec3 c\u00f3 cu\u1ed9c s\u1ed1ng th\u1ecbnh v\u01b0\u1ee3ng.<\/p>\n L\u1ed9 tr\u00ecnh \u0111\u1ea7u t\u01b0 th\u1ecbnh v\u01b0\u1ee3ng c\u1ee7a Brad c\u00f3 3 b\u01b0\u1edbc<\/strong><\/p>\n B\u01b0\u1edbc 1<\/strong>\u00a0\u0110\u1ea7u t\u01b0 v\u00e0 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n sinh l\u1eddi (th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i, sinh l\u1eddi, v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng c\u1ea7n c\u00f3 ch\u1ee7 doanh nghi\u1ec7p \u1edf \u0111\u00f3), c\u00f3 d\u00f2ng ti\u1ec1n d\u1ed3i d\u00e0o.<\/p>\n B\u01b0\u1edbc 2<\/strong>\u00a0\u0111\u1ea7u t\u01b0 c\u01a1 s\u1edf t\u00e0i s\u1ea3n v\u1eadt ch\u1ea5t v\u1eefng ch\u1eafc (b\u1ea5t \u0111\u1ed9ng s\u1ea3n\u2026<\/p>\n B\u01b0\u1edbc 3<\/strong>\u00a0\u0111\u1ea7u t\u01b0, mua, b\u00e1n t\u00e0i s\u1ea3n gi\u1ea5y (c\u1ed5 phi\u1ebfu, h\u1ee3p \u0111\u1ed3ng, gi\u1ea5y ph\u00e9p, ti\u1ec1n b\u1ea3n quy\u1ec1n\u2026)<\/p>\n 3 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n, gi\u00fap l\u1ed9 tr\u00ecnh th\u1ecbnh v\u01b0\u1ee3ng r\u00f5 r\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u. Gi\u00fap nhi\u1ec1u ng\u01b0\u1eddi ti\u1ebft ki\u1ec7m th\u1eddi gian loay hoay.<\/p>\n 7 quy t\u1eafc mua l\u1ea1i m\u1ed9t doanh nghi\u1ec7p<\/strong><\/p>\n Quy t\u1eafc 1: S\u1ed1ng s\u00f3t<\/strong><\/p>\n B\u1ea1n \u0111\u1ebfn m\u1ed9t doanh nghi\u1ec7p v\u00e0 t\u1ef1 h\u1ecfi sao l\u1ea1i c\u00f3 th\u1ec3 t\u1ed3i t\u1ec7 nh\u01b0 v\u1eady? D\u1ecbch v\u1ee5 thi\u1ebfu chuy\u00ean nghi\u1ec7p, b\u1ea9n th\u1ec9u, nh\u00e2n vi\u00ean th\u1edd \u01a1 v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u01b0ng m\u1eb7c d\u00f9 v\u1eady, h\u1ecd v\u1eabn c\u00f3 v\u1ebb \u0111ang b\u1eadn r\u1ed9n v\u00e0 ki\u1ebfm ra ti\u1ec1n.<\/p>\n L\u00fd thuy\u1ebft n\u00e0y \u0111\u01a1n gi\u1ea3n nh\u01b0 th\u1ebf n\u00e0y: \u201cn\u1ebfu h\u1ecd th\u1eadm ch\u00ed kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng vi\u1ec7c nh\u01b0 nh\u1eefng c\u00f4ng ty b\u00ecnh th\u01b0\u1eddng, m\u00e0 v\u1eabn c\u00f3 l\u00e3i th\u00ec khi ch\u00fang ta mua l\u1ea1i c\u00f4ng ty, b\u1ed5 sung nh\u1eefng c\u00f4ng vi\u1ec7c b\u00ecnh th\u01b0\u1eddng th\u00ec doanh thu c\u1ee7a n\u00f3 s\u1ebd r\u1ea5t ph\u00e1t tri\u1ec3n.\u201d<\/p>\n \u0110\u00f4i khi, theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, k\u1ec3 c\u1ea3 v\u1edbi d\u1ecbch v\u1ee5 y\u1ebfu, k\u1ef9 n\u0103ng k\u00e9m c\u1ecfi hay t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 \u0111\u1ec1u t\u1ed3i t\u1ec7, m\u1ed9t doanh nghi\u1ec7p v\u1eabn l\u00e0m ra \u0111\u1ee7 ti\u1ec1n \u0111\u1ec3 s\u1ed1ng qua ng\u00e0y. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00f4ng ty c\u00f3 m\u1ed9t v\u1ecb tr\u00ed kinh doanh t\u1ed1t m\u00e0 t\u1eeb \u0111\u00f3 t\u1ea1o ta l\u01b0\u1ee3ng b\u00e1n \u0111\u1ee7 \u0111\u1ec3 duy tr\u00ec c\u00f4ng ty.<\/p>\n Quy t\u1eafc 2: \u0111\u1ea7u t\u01b0 v\u00e0o d\u00f2ng ti\u1ec1n, kh\u00f4ng ph\u1ea3i t\u00e0i s\u1ea3n<\/strong><\/p>\n Kinh doanh m\u1edbi t\u1ea1o ra d\u00f2ng ti\u1ec1n, c\u00f2n b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u00e0 t\u00e0i s\u1ea3n. V\u00ec v\u1eady, khi mua l\u1ea1i m\u1ed9t doanh nghi\u1ec7p, ch\u00fang ta mua l\u1ea1i m\u1ed9t h\u1ec7 th\u1ed1ng t\u1ea1o ra d\u00f2ng ti\u1ec1n li\u00ean t\u1ee5c, kh\u00f4ng ph\u1ea3i m\u1ed9t c\u00f4ng ty s\u1edf h\u1eefu nhi\u1ec1u t\u00e0i s\u1ea3n kh\u00f3 chuy\u1ec3n th\u00e0nh d\u00f2ng ti\u1ec1n.<\/p>\n Kh\u00f4ng n\u00ean tr\u00f3i d\u00f2ng ti\u1ec1n v\u1ed1n l\u01b0u \u0111\u1ed9ng c\u1ee7a m\u00ecnh v\u00e0o nh\u1eefng t\u00e0i s\u1ea3n c\u1ed1 \u0111\u1ecbnh ph\u1ea3i m\u1ea5t c\u00f4ng nhi\u1ec1u khi ph\u1ea3i quan t\u00e2m \u0111\u1ebfn kh\u1ea5u hao, b\u1ea3o d\u01b0\u1ee1ng s\u1eeda ch\u1eefa m\u00e1y m\u00f3c, thi\u1ebft b\u1ecb. Kinh doanh c\u1ea7n c\u00f3 l\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0, v\u1edbi l\u1ee3i nhu\u1eadn t\u1eeb d\u00f2ng ti\u1ec1n, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb v\u1ed1n. B\u1ea1n c\u1ea7n ph\u1ea3i li\u00ean t\u1ee5c thu h\u1ed3i \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0, nh\u01b0 v\u1eady m\u1edbi \u0111\u00e1ng v\u1edbi m\u1ee9c \u0111\u1ea7u t\u01b0.<\/p>\n Th\u00f4ng th\u01b0\u1eddng, quy t\u1eafc n\u00e0y s\u1ebd gi\u1edbi h\u1ea1n v\u1edbi m\u00f4 h\u00ecnh kinh doanh d\u1ecbch v\u1ee5, b\u00e1n bu\u00f4n, b\u00e1n l\u1ebb h\u01a1n l\u00e0 v\u00e0o c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t. Kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m ra ti\u1ec1n t\u1eeb c\u00f4ng vi\u1ec7c s\u1ea3n xu\u1ea5t, m\u00e0 b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng t\u0103ng doanh s\u1ed1, d\u00f2ng ti\u1ec1n nhanh h\u01a1n c\u00f9ng v\u1edbi m\u00f4 h\u00ecnh kinh doanh d\u1ecbch v\u1ee5, b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb. Nguy\u00ean t\u1eafc n\u1eb1m l\u00f2ng l\u00e0, kinh doanh ch\u00ednh l\u00e0 d\u00f2ng ti\u1ec1n, t\u00e0i s\u1ea3n ch\u1ec9 l\u00e0 t\u00e0i s\u1ea3n m\u00e0 th\u00f4i.<\/p>\n B\u1ea1n kh\u00f4ng n\u00ean l\u00e0 \u00f4ng ch\u1ee7 cho thu\u00ea nh\u00e0 c\u1ee7a ch\u00ednh m\u00ecnh. V\u00ec chi ph\u00ed t\u00e0i s\u1ea3n n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c ghi v\u00e0o chi ph\u00ed kh\u1ea5u hao. V\u00ec v\u1eady kh\u00f4ng \u0111\u01b0\u1ee3c l\u1ee3i thu\u1ebf nh\u01b0 \u0111i thu\u00ea nh\u00e0.<\/p>\n Quy t\u1eafc 3: K\u1ef9 n\u0103ng th\u1ea5p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ch\u00ednh y\u1ebfu<\/strong><\/p>\n \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng quy \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 l\u00e0m theo. H\u00e3y \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c doanh nghi\u1ec7p kh\u00f4ng y\u00eau c\u1ea7u kh\u1eaft khe v\u1ec1 k\u1ef9 n\u0103ng v\u00e0 tr\u00ecnh \u0111\u1ed9.<\/p>\n Thay v\u00ec \u0111\u1ea7u t\u01b0 v\u00e0o doanh nghi\u1ec7p tr\u00ecnh \u0111\u1ed9 cao nh\u01b0 v\u1ec1 ki\u1ebfn tr\u00fac, lu\u1eadt s\u01b0, t\u01b0 v\u1ea5n, c\u1ea7n nhi\u1ec1u kinh nghi\u1ec7m v\u00e0 tr\u00ecnh \u0111\u1ed9 cao, tr\u1ea3 c\u00f4ng cao h\u01a1n m\u1ee9c trung b\u00ecnh x\u00e3 h\u1ed9i. Nh\u1eefng ng\u00e0nh nh\u01b0 SPA, nh\u00e0 h\u00e0ng th\u00ec d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, tuy\u1ec3n d\u1ee5ng, d\u1ec5 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i d\u1ec5 \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd. Ch\u1ea1y m\u1ed9t qu\u1ea3ng c\u00e1o tuy\u1ec3n d\u1ee5ng c\u00f3 h\u00e0ng tr\u0103m \u0111\u01a1n \u1ee9ng tuy\u1ec3n \u0111\u1ec3 l\u1ef1a ch\u1ecdn.<\/p>\n Nh\u1eefng ng\u00e0nh k\u1ef9 n\u0103ng th\u1ea5p ch\u1ec9 c\u1ea7n v\u00e0i ng\u00e0y \u0111\u1ec3 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean m\u1edbi c\u00e1ch v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng h\u01a1n l\u00e0 d\u00e0nh c\u1ea3 m\u1ed9t th\u00e1ng \u0111\u1ec3 \u0111\u00e0o t\u1ea1o c\u00e1c k\u1ef9 n\u0103ng kh\u00f3, y\u00eau c\u1ea7u trong m\u00f4i tr\u01b0\u1eddng \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng cao.<\/p>\n Ngo\u00e0i ra, h\u00e3y \u0111\u1ec3 \u00fd \u201cnh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 thi\u1ebft y\u1ebfu\u201d. \u0110\u1eebng \u0111\u1ea7u t\u01b0 v\u00e0o b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec m\u1edbi, c\u00f2n \u0111ang nghi\u00ean c\u1ee9u, kh\u00f4ng bi\u1ebft kh\u00e1ch h\u00e0ng c\u00f3 mu\u1ed1n mua hay kh\u00f4ng. H\u00e3y b\u00e1n nh\u1eefng th\u1ee9 kh\u00e1ch h\u00e0ng \u0111ang mu\u1ed1n mua.<\/p>\n \u0110\u1ecdc \u0111\u1ebfn quy t\u1eafc n\u00e0y, nhi\u1ec1u Firm Coach Ower m\u1edbi v\u1ee1 ra, h\u00f3a ra m\u00ecnh \u0111\u1ea7u t\u01b0 v\u00e0o Firm Coach v\u1edbi to\u00e0n c\u1ea7u th\u1ee7 ng\u00f4i sao th\u1eadt l\u00e0 sai l\u1ea7m (hi hi). R\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t l\u00e0 ngu\u1ed3n nh\u00e2n l\u1ef1c tr\u00ecnh \u0111\u1ed9 cao, c\u1ea3 n\u0103m m\u1edbi tuy\u1ec3n \u0111\u01b0\u1ee3c v\u00e0i Coach. M\u1ee9c \u0111\u1ed9 r\u00e8n luy\u1ec7n, s\u1ef1 ki\u00ean tr\u00ec, h\u1ecdc t\u1eadp r\u00e8n luy\u1ec7n l\u00e2u l\u00e2u m\u1edbi th\u00e0nh c\u00f4ng.<\/p>\n Quy t\u1eafc 4: Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 marketing d\u1edf t\u1ec7<\/strong><\/p>\n H\u00e3y mua m\u1ed9t doanh nghi\u1ec7p \u0111ang l\u00e0m r\u1ea5t t\u1ec7 m\u1ed9t m\u1eb7t n\u00e0o \u0111\u00f3. T\u1ec7 \u0111\u1ebfn m\u1ee9c n\u00e0o? B\u1edfi v\u00ec ch\u1ec9 c\u1ea7n c\u1ed1 g\u1eafng t\u1ed1t h\u01a1n m\u1ed9t ch\u00fat, k\u1ebft qu\u1ea3 c\u1ee7a DN s\u1ebd thay \u0111\u1ed5i.<\/p>\n \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng doanh nghi\u1ec7p ch\u01b0a bao gi\u1edd \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c t\u1eeb marketing. T\u1ea5t nhi\u00ean, b\u1ea1n s\u1ebd ph\u1ea3i ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i t\u1ea5t c\u1ea3 khi mua l\u1ea1i doanh nghi\u1ec7p \u0111\u00f3,nh\u01b0ng b\u1ea1n c\u1ea7n ch\u1eafc ch\u1eafn h\u1ecd kh\u00f4ng bi\u1ebft \u0111i\u1ec1u g\u00ec mang hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u g\u00ec kh\u00f4ng.<\/p>\n \u0110\u1eb7c bi\u1ec7t c\u00e1c doanh nghi\u1ec7p c\u00f3 danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u0169 nh\u01b0ng l\u1ea1i kh\u00f4ng bao gi\u1edd d\u00f9ng \u0111\u1ebfn n\u00f3. N\u1ebfu may m\u1eafn, h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 c\u1eadp nh\u1eadt danh s\u00e1ch \u0111\u00f3 v\u00e0o m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u cho b\u1ea1n, nh\u01b0ng k\u1ec3 c\u1ea3 khi h\u1ecd ch\u1ec9 c\u00f3 c\u00e1c t\u1ea5m danh thi\u1ebfp hay nh\u1eefng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u0169,<\/p>\n \u0110\u1ecdc th\u00eam\u00a0Chi\u1ebfn l\u01b0\u1ee3c d\u00f2ng ti\u1ec1n ,\u00a0<\/strong>cu\u1ed1n s\u00e1ch m\u00e0 nh\u1eefng ng\u01b0\u1eddi Coach ch\u00fang t\u00f4i \u0111i \u0111\u1ea7u t\u01b0 s\u1ebd d\u00f9ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c trong cu\u1ed1n \u0111\u1ec3 x\u00e2y doanh nghi\u1ec7p, trong c\u00f4ng th\u1ee9c BUY BUILD SELL<\/p>\n Quy t\u1eafc 5: H\u00e3y t\u00ecm m\u1ed9t ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh gi\u1ecfi<\/strong><\/p>\n C\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p kinh doanh v\u1edbi vai tr\u00f2 l\u00e0 chuy\u00ean gia. B\u1edfi th\u1ee9 nh\u1ea5t, h\u1ecd theo s\u00e1t n\u00f3 t\u1eeb \u0111\u1ea7u v\u00e0 th\u1ee9 hai, h\u1ecd l\u00e0m vi\u1ec7c nh\u01b0 m\u1ed9t ng\u01b0\u1eddi nh\u00e2n vi\u00ean thay v\u00ec nh\u01b0 m\u1ed9t ch\u1ee7 s\u1edf h\u1eefu. T\u1ea5t nhi\u00ean, \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m l\u00e3ng ph\u00ed th\u1eddi gian c\u1ee7a h\u1ecd g\u1ea5p \u0111\u00f4i so v\u1edbi vi\u1ec7c l\u00e0m theo nh\u1eefng g\u00ec m\u00e0 t\u00f4i g\u1ee3i \u00fd \u1edf \u0111\u00e2y.<\/p>\n M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00f4i ra quy\u1ebft \u0111\u1ecbnh mua l\u1ea1i doanh nghi\u1ec7p \u0111\u00f3 t\u00ecm g\u1eb7p \u0111\u00fang ng\u01b0\u1eddi s\u1ebd \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p h\u1ed9 m\u00ecnh. Khi t\u00ecm \u0111\u01b0\u1ee3c \u0111\u00fang ng\u01b0\u1eddi \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p. Th\u00ec khi b\u1ea1n g\u1eb7p m\u1ed9t nh\u00e0 chuy\u00ean m\u00f4n gi\u1ecfi: m\u1ed9t \u0111\u1ea7u b\u1ebfp 5* hay m\u1ed9t chuy\u00ean gia pha ch\u1ebf bar tuy\u1ec7t v\u1eddi khi\u1ebfn b\u1ea1n quy\u1ebft \u0111\u1ecbnh mua l\u1ea1i qu\u00e1n bar hay nh\u00e0 h\u00e0ng \u0111\u00f3.<\/p>\n T\u00f4i c\u1ea7n nh\u1ea5n m\u1ea1nh v\u1edbi b\u1ea1n r\u1eb1ng \u0111\u00e2y l\u00e0 quy t\u1eafc quan tr\u1ecdng nh\u1ea5t trong b\u1ea3y quy t\u1eafc. B\u1edfi v\u00ec m\u1ed9t doanh nghi\u1ec7p t\u1ed1t c\u00f3 th\u1ec3 b\u1ecb ph\u00e1 h\u1ee7y b\u1edfi m\u1ed9t k\u1ebb \u0111i\u1ec1u h\u00e0nh t\u1ed3i t\u1ec7. V\u1eady, m\u1ed9t ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh t\u1ed1t tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n C\u00f3 n\u0103m \u0111i\u1ec1u m\u00e0 b\u1ea1n c\u1ea7n t\u00ecm ki\u1ebfm \u1edf m\u1ed9t ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh gi\u1ecfi:<\/p>\n Th\u1ee9 nh\u1ea5t.<\/strong><\/em>\u00a0H\u1ecd ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho m\u1ecdi c\u00f4ng vi\u1ec7c di\u1ec5n ra trong doanh nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh \u0111\u00f3 l\u00e0m vi\u1ec7c nh\u01b0 th\u1ec3 h\u1ecd l\u00e0 ng\u01b0\u1eddi s\u1edf h\u1eefu doanh nghi\u1ec7p. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 khi s\u1ebd c\u00f2n mu\u1ed1n chia cho h\u1ecd 10-20% c\u1ed5 ph\u1ea7n doanh nghi\u1ec7p n\u1ebfu h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ec9 ti\u00eau t\u0103ng tr\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh t\u1eeb m\u1ed9t \u0111\u1ebfn hai n\u0103m.<\/p>\n Th\u1ee9 hai.<\/strong>\u00a0<\/em>H\u1ecd \u0111\u00e3 t\u1eebng s\u1edf h\u1eefu m\u1ed9t doanh nghi\u1ec7p v\u00e0\/ho\u1eb7c \u0111\u00e3 b\u00e1n n\u00f3 \u0111\u1ec3 c\u00f3 m\u1ed9t kho\u1ea3n l\u1ee3i nhu\u1eadn nh\u1ecf, ho\u1eb7c \u0111\u00e3 \u0111\u00f3ng c\u1eeda doanh nghi\u1ec7p \u0111\u00f3 v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111i l\u00e0m thu\u00ea cho m\u1ed9t ai \u0111\u00f3 kh\u00e1c.<\/p>\n Th\u1ee9 ba<\/strong><\/em>\u00a0. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi lu\u00f4n h\u00e0nh \u0111\u1ed9ng. N\u00f3i c\u00e1ch kh\u00e1c, ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh gi\u1ecfi s\u1ebd th\u00edch b\u1eaft tay v\u00e0o l\u00e0m vi\u1ec7c h\u01a1n l\u00e0 ch\u1ec9 ng\u1ed3i v\u00e0 ngh\u0129 ra c\u00e1c \u00fd t\u01b0\u1edfng. \u0110\u00f3 l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n. B\u1ea1n lu\u00f4n mu\u1ed1n t\u00ecm m\u1ed9t ai \u0111\u00f3 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c, d\u1eabn d\u1eaft nh\u00f3m c\u1ee7a b\u1ea1n, trong khi b\u1ea1n \u0111ang ch\u01a1i golf.<\/p>\n Th\u1ee9 t\u01b0<\/strong><\/em>\u00a0. H\u1ecd c\u00f3 r\u1ea5t nhi\u1ec1u kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c b\u1ea1n \u0111ang l\u00e0m. B\u1edfi v\u00ec \u0111i\u1ec1u t\u00f4i \u0111\u00e3 n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng t\u00f4i kh\u00f4ng ngh\u0129 b\u1ea1n n\u00ean mua m\u1ed9t doanh nghi\u1ec7p m\u00e0 \u1edf \u0111\u00f3 b\u1ea1n bi\u1ebft r\u00f5 m\u00ecnh s\u1ebd l\u00e0m g\u00ec, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean thu\u00ea m\u1ed9t ai \u0111\u00f3 hi\u1ec3u r\u00f5 c\u00f4ng vi\u1ec7c c\u1ee7a ch\u00ednh h\u1ecd.<\/p>\n Th\u1ee9 n\u0103m<\/strong><\/em>\u00a0. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi trung th\u1ef1c. T\u00f4i bi\u1ebft \u0111i\u1ec1u n\u00e0y tr\u00f4ng c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n, nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng ch\u1ee7 doanh nghi\u1ec7p m\u00e0 t\u00f4i t\u1eebng g\u1eb7p \u0111\u00e3 m\u1ea5t tr\u1eafng ti\u1ec1n ch\u1ec9 v\u00ec kh\u00f4ng ki\u1ec3m tra k\u1ef9 c\u00e0ng \u0111i\u1ec1u n\u00e0y. H\u00e3y nh\u1edb r\u1eb1ng, b\u1ea1n c\u1ea7n m\u1ed9t ng\u01b0\u1eddi c\u1ea7m c\u01b0\u01a1ng gi\u1ecfi tr\u01b0\u1edbc, r\u1ed3i m\u1edbi c\u1ea7n t\u00ecm m\u1ed9t con ng\u1ef1a \u0111ua t\u1ed1t sau<\/p>\n Quy t\u1eafc 6: Tri\u1ec3n v\u1ecdng ph\u00e1t tri\u1ec3n cao<\/strong><\/p>\n N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, n\u1ebfu kh\u00f4ng th\u1ec3 ti\u1ebfn b\u1ed9 h\u01a1n, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n.<\/p>\n H\u00e3y t\u00ecm doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u1ea7m ch\u1eebng. Ho\u1eb7c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111ang l\u1ed7 khi b\u1ea1n mua n\u00f3. Kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t m\u00f3n l\u1ed7 l\u1edbn h\u00e0ng tu\u1ea7n, m\u00e0 l\u00e0 kho\u1ea3n l\u1ed7 nh\u1ecf. Hi\u1ec3n nhi\u00ean r\u1eb1ng, kho\u1ea3n l\u1ed7 nh\u1ecf n\u00e0y c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi b\u00e1n b\u00e1n l\u1ea1i cho b\u1ea1n m\u00e0 kh\u00f4ng th\u00eam kho\u1ea3n ti\u1ec1n n\u00e0o.<\/p>\n N\u1ebfu mua m\u1ed9t m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n ch\u1ecbu l\u1ed7, b\u1ea1n n\u00ean bi\u1ebft ch\u00ednh x\u00e1c \u0111i\u1ec1u c\u1ea7n l\u00e0m \u0111\u1ec3 bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t doanh nghi\u1ec7p sinh l\u1eddi trong v\u00f2ng m\u1ed9t th\u00e1ng \u0111\u1ea7u ti\u00ean.<\/p>\n V\u1eady, quy lu\u1eadt n\u1eb1m l\u00f2ng \u1edf \u0111\u00e2y l\u00e0: H\u00e3y mua m\u1ed9t doanh nghi\u1ec7p c\u00f3 v\u1ebb \u0111ang ho\u1ea1t \u0111\u1ed9ng \u1edf m\u1ee9c 25% c\u00f4ng su\u1ea5t v\u00e0 b\u00e1n l\u1ea1i n\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng khi b\u1ea1n th\u1ea5y n\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c kho\u1ea3ng 75% c\u00f4ng su\u1ea5t. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap b\u1ea1n t\u1ea1o \u0111\u1ee7 ch\u1ed7 cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ec3 ng\u01b0\u1eddi k\u1ebf ti\u1ebfp c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y s\u1eb5n kh\u1ea3 n\u0103ng sinh l\u1eddi nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 ki\u1ebfm th\u00eam nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n V\u00ec v\u1eady, t\u0103ng tr\u01b0\u1edfng v\u1ec1 c\u00f4ng su\u1ea5t t\u1eeb 25% l\u00ean 75% mang l\u1ea1i 300% t\u0103ng tr\u01b0\u1edfng (25% \u00d7 3 = 75%) trong doanh thu.<\/p>\n M\u1ed9t \u0111i\u1ec1u cu\u1ed1i c\u00f9ng l\u00e0: M\u1ed9t doanh nghi\u1ec7p \u0111ang kh\u00f4ng \u1ed5n \u0111\u1ecbnh c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 mua n\u00f3 m\u00e0 kh\u00f4ng m\u1ea5t ti\u1ec1n v\u00e0 b\u00e1n n\u00f3 v\u1edbi gi\u00e1 cao ch\u1ec9 v\u00e0i tu\u1ea7n sau \u0111\u00f3 v\u1edbi h\u00e0ng ng\u00e0n \u0111\u00f4-la ti\u1ec1n l\u1ee3i nhu\u1eadn. V\u00ec v\u1eady, h\u00e3y nh\u1edb t\u00ecm ki\u1ebfm c\u00e1c doanh nghi\u1ec7p c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n cao.<\/p>\n Quy t\u1eafc 7: Th\u01b0\u01a1ng v\u1ee5 tuy\u1ec7t v\u1eddi<\/strong><\/p>\n \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 quy t\u1eafc r\u00f5 r\u00e0ng nh\u1ea5t, nh\u01b0ng do y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac, quy t\u1eafc n\u00e0y hi\u1ebfm khi \u0111\u01b0\u1ee3c tu\u00e2n th\u1ee7. B\u1ea1n \u0111\u00e3 bao gi\u1edd \u0111i t\u1edbi bu\u1ed5i \u0111\u1ea5u gi\u00e1 b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 th\u1ea5y m\u1ecdi ng\u01b0\u1eddi b\u1ecb cu\u1ed1n theo s\u1ef1 ph\u1ea5n kh\u00edch v\u00e0 ham mu\u1ed1n chi\u1ebfn th\u1eafng cho b\u1eb1ng \u0111\u01b0\u1ee3c ch\u01b0a?<\/p>\n H\u00e3y \u0111\u1eb7t m\u1ed9t m\u1ee9c gi\u00e1 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 chi tr\u1ea3 tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u th\u01b0\u01a1ng v\u1ee5. Tr\u00ean th\u1ef1c t\u1ebf, tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u b\u1ea5t k\u00ec th\u01b0\u01a1ng v\u1ee5 n\u00e0o, b\u1ea1n n\u00ean c\u00f3 m\u1ed9t m\u1ee9c gi\u00e1 ch\u1eafc ch\u1eafn trong \u0111\u1ea7u. V\u00e0 d\u00f9 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec x\u1ea3y ra, kh\u00f4ng bao gi\u1edd tr\u1ea3 nhi\u1ec1u h\u01a1n m\u1ee9c gi\u00e1 \u0111\u00f3.<\/p>\n H\u00e3y nh\u1edb r\u1eb1ng, b\u1ea1n \u0111ang \u0111\u1ea7u t\u01b0, v\u1eady th\u00ec ch\u1ec9 \u0111\u1ed3ng \u00fd th\u1ecfa thu\u1eadn v\u00e0 mua c\u00f4ng ty khi h\u1ecd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c quy t\u1eafc v\u00e0 \u0111i\u1ec1u kho\u1ea3n c\u1ee7a b\u1ea1n.<\/p>\n 7 Nguy\u00ean t\u1eafc n\u00e0y \u0111\u01b0\u1ee3c tr\u00edch ra t\u1eeb cu\u1ed1n\u00a0T\u01b0 duy t\u1ef7 ph\u00fa<\/strong>\u00a0c\u1ee7a Brad Sugars \u0111\u00e3 \u0111\u01b0\u1ee3c Coach d\u1ecbch ra ti\u1ebfng Vi\u1ec7t. H\u00e3y s\u1edbm s\u1edf h\u1eefu t\u01b0 duy n\u00e0y nh\u00e9.<\/p>\n P\/s T\u00f4i r\u1ea5t h\u1ee9ng th\u00fa v\u1edbi MUA, X\u00c2Y, B\u00c1N doanh nghi\u1ec7p. V\u1eady n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 7 ti\u00eau ch\u00ed \u1edf tr\u00ean, v\u00e0 mu\u1ed1n b\u00e1n ho\u1eb7c mu\u1ed1n x\u00e2y \u0111\u1ec3 b\u00e1n gi\u00e1 cao th\u00ec nh\u1eafn tin cho t\u00f4i nh\u00e9, r\u1ea5t h\u00e2n h\u1ea1nh \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u00e0nh c\u00f9ng l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n ~ Coach Vivian Thu Ng\u00f4 Nh\u00e0 Hu\u1ea5n Luy\u1ec7n Doanh Nghi\u1ec7p t\u1ea1i ActionCOACH Doanh Ch\u1ee7 Firm.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" L\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u1ecdc cu\u1ed1n s\u00e1ch T\u01b0 duy t\u1ef7 ph\u00fa c\u1ee7a Brad Sugars, t\u00f4i \u0111\u00e3 b\u1ecb cho\u00e1ng v\u00e1ng, b\u1edfi t\u01b0 duy kh\u00f4ng gi\u1ed1ng l\u1ebd th\u01b0\u1eddng t\u00ecnh, gi\u1ed1ng nh\u01b0 99% nh\u1eefng ng\u01b0\u1eddi xung quanh t\u00f4i, c\u0169ng ch\u1eb3ng gi\u1ed1ng tr\u00ean c\u00e1c b\u00e1o…<\/p>\n","protected":false},"author":16,"featured_media":13396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,20,43,21,51,22],"tags":[],"acf":[],"yoast_head":"\n