{"id":13579,"date":"2022-03-31T11:08:50","date_gmt":"2022-03-31T04:08:50","guid":{"rendered":"https:\/\/actioncoachdoanhchu.com\/?p=13579"},"modified":"2022-03-31T11:17:37","modified_gmt":"2022-03-31T04:17:37","slug":"mo-hinh-kinh-doanh-la-gi-mo-hinh-kinh-doanh-canvas-canvas","status":"publish","type":"post","link":"https:\/\/isharkcoaching.com\/en\/mo-hinh-kinh-doanh-la-gi-mo-hinh-kinh-doanh-canvas-canvas\/","title":{"rendered":"M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? M\u00f4 h\u00ecnh kinh doanh Canvas Canvas"},"content":{"rendered":"

<\/h2>\n
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T\u1ea1i sao c\u1ea7n xem m\u00f4 h\u00ecnh kinh doanh?<\/strong>
\nT\u00f4i v\u1ed1n l\u00e0 m\u1ed9t chuy\u00ean gia chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Vietnam Airlines (VNA) n\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn r\u1ea5t nhi\u1ec1u c\u00e1c c\u01a1 h\u1ed9i kinh doanh c\u00e1c n\u01a1i m\u1eddi VNA tham gia, v\u00e0 l\u00e0 ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 c\u00e1c c\u01a1 h\u1ed9i c\u00f3 kh\u1ea3 thi hay kh\u00f4ng.<\/strong><\/p>\n

Kho\u1ea3ng n\u0103m 2013, Sydney Seaplane, m\u1ed9t h\u00e3ng s\u1ea3n xu\u1ea5t t\u00e0u bay th\u1ee7y phi c\u01a1, lo\u1ea1i v\u1eeba c\u1ea5t h\u1ea1 c\u00e1nh \u1edf \u0111\u01b0\u1eddng b\u0103ng v\u1eeba \u1edf d\u01b0\u1edbi n\u01b0\u1edbc, c\u00f3 m\u1eddi VNA tham gia d\u1ef1 \u00e1n d\u1ecbch v\u1ee5 th\u1ee7y phi c\u01a1.<\/p>\n

T\u00f4i nghi\u00ean c\u1ee9u v\u00f2ng 1 t\u1ea1i b\u00e0n, t\u00ednh to\u00e1n kho\u1ea3ng 3 tu\u1ea7n,<\/p>\n

\u1ede n\u01b0\u1edbc ngo\u00e0i, nhu c\u1ea7u \u0111i l\u1ea1i tr\u1ef1c th\u0103ng r\u1ea5t cao, Doanh nh\u00e2n tri\u1ec7u ph\u00fa di chuy\u1ec3n gi\u1eefa c\u00e1c cu\u1ed9c h\u1ecdp, c\u1ea5p c\u1ee9u y t\u1ebf, ng\u1eafm c\u1ea3nh, ch\u1ee5p \u1ea3nh, truy\u1ec1n h\u00ecnh live,\u2026.. \u0111\u1eb7c bi\u1ec7t \u1edf Sydney, Newyork\u2026nh\u00ecn l\u00ean tr\u1eddi l\u00fac n\u00e0o c\u0169ng th\u1ea5y tr\u1ef1c th\u0103ng tr\u00ean \u0111\u1ea7u.<\/p>\n

\u1ede Vi\u1ec7t Nam nhu c\u1ea7u tr\u1ef1c th\u0103ng c\u0169ng c\u00f3, kh\u00e1ch du l\u1ecbch th\u0103m H\u1ea1 Long, ph\u1ee5c v\u1ee5 gi\u00e0n khoan, ch\u1ee5p \u1ea3nh, v\u1ebd b\u1ea3n \u0111\u1ed3, kh\u1ea3o s\u00e1t \u0111\u1ecba ch\u1ea5t, c\u1ea5p c\u1ee9u y t\u1ebf, nh\u01b0ng ch\u01b0a ph\u1ea3i r\u1ea5t l\u00e0 cao, nhu c\u1ea7u r\u1ea5t ph\u00e2n t\u00e1n c\u1ea3 \u1edf H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng, TP HCM.<\/p>\n

V\u1ec1 ngu\u1ed3n l\u1ef1c, ph\u1ea3i \u0111\u1ec3 t\u00e0u bay \u1edf 2-3 n\u01a1i, hi\u1ec7u su\u1ea5t t\u00e0u bay kh\u00f3 t\u1ed1i \u01b0u. M\u00e0 \u0111\u1ec3 t\u00e0u t\u1eadp trung \u1edf 1 n\u01a1i ho\u1eb7c H\u00e0 N\u1ed9i, ho\u1eb7c TP HCM th\u00ec th\u01b0\u1eddng xuy\u00ean ph\u1ea3i chuy\u1ec3n t\u00e0u bay gi\u1eefa 2 s\u00e2n bay, r\u1ea5t t\u1ed1n k\u00e9m chi ph\u00ed.<\/p>\n

L\u1ea1i g\u1eb7p kh\u00f3 v\u1ec1 gi\u1ea5y ph\u00e9p bay b\u1ea7u tr\u1eddi c\u00e1c th\u00e0nh ph\u1ed1, do y\u1ebfu t\u1ed1 an ninh qu\u00e2n \u0111\u1ed9i ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd, v\u1eady n\u00ean m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 c\u1ea7n y\u1ebfu t\u1ed1 th\u1eddi gian nh\u01b0 c\u1ea5p c\u1ee9u y t\u1ebf\u2026 kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n

R\u1ed3i d\u1ef1 t\u00ednh doanh thu\/chi ph\u00ed, th\u00ec ngu\u1ed3n doanh thu kh\u00f4ng \u0111\u1ec1u \u0111\u1eb7n h\u00e0ng ng\u00e0y, m\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o d\u1ef1 \u00e1n, m\u00f9a v\u1ee5 cao \u0111i\u1ec3m du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i,\u2026. n\u00ean t\u00f4i x\u00e1c \u0111\u1ecbnh l\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u00f3 t\u00ednh kh\u1ea3 thi th\u1ea5p, kh\u00f4ng x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 VNA m\u1ea5t th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c tri\u1ec3n khai. D\u1ef1 \u00e1n \u0111\u00f3ng l\u1ea1i.<\/p>\n

Sau \u0111\u00f3 m\u1ed9t th\u1eddi gian Sydney Airplane ch\u00e0o h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c kh\u00e1c, th\u00e0nh l\u1eadp h\u00e3ng bay H\u1ea3i \u00c2u. \u0110\u1ebfn nay c\u00e2u tr\u1ea3 l\u1eddi kh\u00e1 r\u00f5 r\u00e0ng, H\u1ea3i \u00c2u duy tr\u00ec lay l\u1eaft c\u00f3 mu\u1ed1n h\u00f2a v\u1ed1n c\u0169ng kh\u00f3.<\/p>\n

V\u1eady n\u00ean, b\u1ea1n l\u00e0m doanh nghi\u1ec7p, c\u1ea7n ph\u1ea3i bi\u1ebft m\u00f4 h\u00ecnh kinh doanh.<\/p>\n

Khi n\u00e0o c\u1ea7n xem m\u00f4 h\u00ecnh kinh doanh?<\/strong><\/p>\n

R\u1ea5t nhi\u1ec1u c\u00e1c Ch\u1ee7 DN \u0111\u1ebfn g\u1eb7p t\u00f4i n\u00f3i em mu\u1ed1n x\u00e2y chu\u1ed7i, m\u1edf r\u1ed9ng qui m\u00f4 \u0111\u1ea7u t\u01b0, ph\u00e1t tri\u1ec3n th\u00eam ng\u00e0nh ngh\u1ec1 kh\u00e1c, th\u00ec c\u00e2u \u0111\u1ea7u ti\u00ean t\u00f4i th\u01b0\u1eddng h\u1ecfi, em d\u1ef1 ki\u1ebfn m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/p>\n

Ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi h\u1ecfi l\u1ea1i t\u00f4i,<\/p>\n

M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?M\u00f4 h\u00ecnh kinh doanh th\u00ec c\u1ea7n x\u00e1c \u0111\u1ecbnh khi \u1edf b\u01b0\u1edbc n\u00e0o?Khi n\u00e0o em c\u1ea7n xem l\u1ea1i M\u00f4 h\u00ecnh kinh doanh?<\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a t\u00f4i l\u00e0 \u201c\u00a0n\u1ebfu b\u1ea1n ch\u01b0a t\u1eebng bi\u1ebft m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec, th\u00ec B\u00c2Y GI\u1edc, NGAY L\u00daC N\u00c0Y l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p, v\u00ec \u0111\u00fang m\u00f4 h\u00ecnh kinh doanh, b\u1ea1n \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng 70%\u201d.<\/em><\/p>\n

M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/strong><\/p>\n

M\u00f4 h\u00ecnh kinh doanh di\u1ec5n gi\u1ea3i t\u00ednh h\u1ee3p l\u00fd trong c\u00e1ch th\u1ee9c m\u1ed9t t\u1ed5 ch\u1ee9c t\u1ea1o l\u1eadp, ph\u00e2n ph\u1ed1i v\u00e0 n\u1eafm b\u1eaft gi\u00e1 tr\u1ecb. M\u1ed9t khung m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 qua\u00a09 th\u00e0nh t\u1ed1 c\u01a1 b\u1ea3n<\/strong>\u00a0, thu\u1ed9c\u00a04 khu v\u1ef1c:<\/strong><\/p>\n

\n
\"Zalo\"
<\/figcaption><\/figure>\n<\/div>\n

Khu v\u1ef1c (i) Kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

(1) Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/p>\n

(3) K\u00eanh ph\u00e2n ph\u1ed1i<\/p>\n

(4) Quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/p>\n

Khu v\u1ef1c (ii) S\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u00e0o b\u00e1n<\/strong><\/p>\n

(2) Doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, mang l\u1ea1i c\u00e1c l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb<\/p>\n

Khu v\u1ef1c (iii) H\u1ea1 t\u1ea7ng kinh doanh<\/strong><\/p>\n

(6) C\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh<\/p>\n

(7) Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/p>\n

(8) Nh\u1eefng \u0111\u1ed1i t\u00e1c ch\u00ednh<\/p>\n

Khu v\u1ef1c (iv) N\u0103ng l\u1ef1c t\u00e0i ch\u00ednh<\/strong><\/p>\n

(5) D\u00f2ng doanh thu<\/p>\n

(9) C\u01a1 c\u1ea5u chi ph\u00ed<\/p>\n

(1) Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

T\u00f4i g\u1eb7p nhi\u1ec1u Ch\u1ee7 doanh nghi\u1ec7p r\u1ea5t y\u00eau s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n v\u00e0 c\u1ed1 g\u1eafng b\u00e1n s\u1ea3n ph\u1ea9m h\u1ecd c\u00f3: \u201c\u00a0s\u1ea3n ph\u1ea9m c\u1ee7a t\u00f4i t\u1ed1t, nh\u01b0ng sao kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c<\/em>\u00a0?\u201d. \u0110i\u1ec1u n\u00e0y r\u1ea5t th\u01b0\u1eddng x\u1ea3y ra \u0111\u1ed1i v\u1edbi c\u00e1c Ch\u1ee7 doanh nghi\u1ec7p \u0111i l\u00ean t\u1eeb vai tr\u00f2 chuy\u00ean gia.<\/p>\n

B\u1ea1n c\u1ea7n bi\u1ebft r\u1eb1ng, mu\u1ed1n th\u1eafng trong m\u1ed9t tr\u00f2 ch\u01a1i kinh doanh, c\u1ea7n ph\u1ea3i xu\u1ea5t ph\u00e1t t\u1eeb th\u1ecb tr\u01b0\u1eddng, v\u00e0 ch\u1ecdn nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n s\u1ebd gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1, hay mang l\u1ea1i gi\u00e1 tr\u1ecb cho h\u1ecd.\u00a0\u201cKh\u00f4ng doanh nghi\u1ec7p n\u00e0o c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng \u0111\u1ebfn nay b\u1eb1ng c\u00e1ch c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh ng\u01b0\u1eddi cung c\u1ea5p t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi<\/em>\u00a0\u201d.<\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn:<\/p>\n

Th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang, kh\u00f4ng c\u00f3 ranh gi\u1edbi gi\u1eefa c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng.Th\u1ecb tr\u01b0\u1eddng ng\u00e1chPh\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng (theo thu nh\u1eadp, doanh thu trung b\u00ecnh cao, trung b\u00ecnh, th\u1ea5p)Th\u1ecb tr\u01b0\u1eddng \u0111a d\u1ea1ng, ho\u1eb7c h\u1ed7n h\u1ee3p<\/p>\n

\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng, th\u00ec b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: kh\u00e1ch h\u00e0ng h\u1ecd l\u00e0 AI, h\u1ecd \u1ede \u0110\u00c2U? H\u1ecd t\u00ecm ki\u1ebfm \u0110I\u1ec0U G\u00cc? T\u1ea0I SAO H\u1ecc C\u1ea6N s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? KHI N\u00c0O h\u1ecd c\u1ea7n? H\u1ecd t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n NH\u01af TH\u1ebe N\u00c0O?<\/p>\n

Tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 nh\u1eefng \u00e1p l\u1ef1c c\u1ea1nh tranh n\u00e0o, c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a ch\u00fang ta?<\/p>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng, c\u00e1c b\u1ea1n h\u00e3y \u0111\u1ecdc l\u1ea1i 3 b\u00e0i vi\u1ebft c\u1ee7a t\u00f4i<\/p>\n

5W1H l\u00e0 g\u00ec? \u00dd ngh\u0129a v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n c\u1ee7a 5W1H trong x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing<\/p>\n

Ma tr\u1eadn chia s\u1ebb\/t\u0103ng tr\u01b0\u1edfng BCG<\/p>\n

Five Forces, 5 \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Michael Porter<\/p>\n

(2) Gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb<\/strong><\/p>\n

L\u00e0 c\u00e1ch m\u00e0 Doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 hay \u0111\u00e1p \u1ee9ng m\u1ed9t nhu c\u1ea7u n\u00e0o \u0111\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed7i gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb bao g\u1ed3m g\u00f3i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 nh\u1eb1m ph\u1ee5c v\u1ee5 nh\u1eefng \u0111\u00f2i h\u1ecfi c\u1ee7a m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n

Nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y c\u00f3 th\u1ec3 thu\u1ed9c ph\u1ea1m tr\u00f9 s\u1ed1 l\u01b0\u1ee3ng (gi\u00e1 c\u1ea3, t\u1ed1c \u0111\u1ed9 ph\u1ee5c v\u1ee5) hay ch\u1ea5t l\u01b0\u1ee3ng (thi\u1ebft k\u1ebf, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng). N\u00f3 c\u00f3 th\u1ec3 l\u00e0:<\/p>\n

S\u1ef1 m\u1edbi m\u1ebb (Iphone)T\u00ednh hi\u1ec7u qu\u1ea3,T\u00ednh chuy\u00ean bi\u1ec7t h\u00f3a theo nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng,Th\u1ef1c hi\u1ec7n m\u1ed9t c\u00f4ng \u0111o\u1ea1n c\u1ee5 th\u1ec3 c\u1ee7a m\u1ed9t qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t (Roll Royce, s\u1ea3n xu\u1ea5t \u0111\u1ed9ng c\u01a1 m\u00e1y bay)Thi\u1ebft k\u1ebf \u01b0u vi\u1ec7t (c\u00e1c h\u00e3ng th\u1eddi trang)Th\u01b0\u01a1ng hi\u1ec7u, v\u1ecb th\u1ebf (Luis Vuiton)Gi\u00e1 c\u1ea3 (h\u00e3ng h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb Southwest, Ryanair..)C\u1eaft gi\u1ea3m chi ph\u00edGi\u1ea3m thi\u1ec3u r\u1ee7i ro (k\u1ebf to\u00e1n thu\u1ebf)D\u1ec5 ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m, gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y thu\u1eadn ti\u1ec7n h\u01a1n hay s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n (Netflix)<\/p>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb, s\u1ea3n ph\u1ea9m, h\u00e3y \u0111\u1ecdc b\u00e0i vi\u1ebft c\u1ee7a t\u00f4i<\/p>\n

Value Disciplines \u2013 3 Quy t\u1eafc x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb, khi x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh<\/p>\n

(3) K\u00eanh ph\u00e2n ph\u1ed1i<\/strong><\/p>\n

K\u00eanh ph\u00e2n ph\u1ed1i tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cNh\u1eefng gi\u00e1 tr\u1ecb \u1edf m\u1ee5c 2 \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1, b\u00e1n h\u00e0ng qua k\u00eanh n\u00e0o?\u201d<\/p>\n

M\u1ed9t s\u1ed1 doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng b\u00e1n h\u00e0ng \u0111a k\u00eanh, c\u00f3 k\u00eanh ph\u00e2n ph\u1ed1i r\u1ea5t l\u1edbn, c\u00f3 th\u1ec3 n\u00f3i l\u00e0 ma tr\u1eadn k\u00eanh b\u00e1n ONLINE\/OFFLINE; TR\u1ef0C TI\u1ebeP\/GI\u00c1N TI\u1ebeP<\/p>\n

\n
\"Zalo\"
Ma tr\u1eadn k\u00eanh b\u00e1n<\/figcaption><\/figure>\n<\/div>\n

M\u1ed9t s\u1ed1 trung th\u00e0nh v\u1edbi 1 v\u00e0i k\u00eanh b\u00e1n h\u00e0ng nh\u1ea5t \u0111\u1ecbnh, v\u00ed d\u1ee5 nh\u01b0 h\u00e3ng m\u00e1y t\u00ednh Dell, t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay h\u1ecd h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, ch\u1ee7 y\u1ebfu b\u00e1n h\u00e0ng qua online. Kh\u00e1ch h\u00e0ng ch\u1ecdn s\u1ea3n ph\u1ea9m, c\u1ea5u h\u00ecnh, \u0111\u1eb7t h\u00e0ng, nh\u00e0 m\u00e1y l\u1eafp r\u00e1p r\u1ed3i ship online qua \u0111\u01b0\u1eddng ph\u00e1t chuy\u1ec3n nhanh cho kh\u00e1ch h\u00e0ng.<\/p>\n

K\u00eanh b\u00e1n online \u0111\u00e3 v\u00e0 s\u1ebd l\u00e0 xu h\u01b0\u1edbng tr\u00ean th\u1ebf gi\u1edbi, v\u00ec t\u1eadp qu\u00e1n ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i. \u0110\u1eb7c bi\u1ec7t c\u00fa h\u00edch c\u1ee7a Covid 19 th\u00fac \u0111\u1ea9y c\u00e1c doanh nghi\u1ec7p b\u00e1n tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n.<\/p>\n

\n
\"Zalo\"
<\/figcaption><\/figure>\n<\/div>\n

(4) Quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

B\u1ea1n x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng khi kh\u00e1ch \u0111\u1ebfn s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. N\u00f3 \u0111\u1ebfn t\u1eeb l\u00fac kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y Doanh nghi\u1ec7p tr\u00ean online, offline, t\u1eeb cu\u1ed9c g\u1ecdi \u0111\u1ea7u ti\u00ean, \u0111\u1ebfn ng\u01b0\u1eddi b\u1ea3o v\u1ec7 gi\u1eef xe, \u0111\u1ebfn ng\u01b0\u1eddi thu ng\u00e2n, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n b\u1ea3o d\u01b0\u1ee1ng \u0111\u1ecbnh k\u1ef3\u2026<\/p>\n

Nhi\u1ec7m v\u1ee5 c\u1ee7a Quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u01b0a kh\u00e1ch h\u00e0ng l\u00ean n\u1ea5c thang cao h\u01a1n c\u1ee7a l\u00f2ng trung th\u00e0nh. Doanh nghi\u1ec7p c\u00e0ng th\u00e0nh c\u00f4ng, kh\u00e1ch h\u00e0ng h\u1ed9i vi\u00ean, ng\u01b0\u1eddi \u1ee7ng h\u1ed9, fan h\u00e2m m\u1ed9 c\u00e0ng nhi\u1ec1u.<\/p>\n

\n
\"Zalo\"
<\/figcaption><\/figure>\n<\/div>\n

Xem th\u00eam b\u00e0i vi\u1ebft v\u1ec1 7 N\u1ea5c thang kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/p>\n

(5) Ngu\u1ed3n doanh thu\/d\u00f2ng ti\u1ec1n<\/strong><\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p ngh\u0129 \u0111\u01a1n thu\u1ea7n l\u00e0 ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00f5i m\u1edbi t\u1ea1o ra doanh thu\/d\u00f2ng ti\u1ec1n. Tr\u00ean th\u1ef1c t\u1ebf c\u00f3 N c\u00e1ch \u0111\u1ec3 c\u00f3 th\u00eam doanh thu: VD m\u1ed9t s\u1ed1 h\u00e3ng h\u00e0ng kh\u00f4ng v\u00e0o k\u1ef3 c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1ec1 d\u00f2ng ti\u1ec1n nh\u01b0 Air France, Japan Airlines\u2026 \u0111\u00e3 b\u00e1n t\u00e0i s\u1ea3n, r\u1ed3i thu\u00ea l\u1ea1i (Sales n Lease back), cho thu\u00ea l\u1ea1i di\u1ec7n t\u00edch nh\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng, c\u1ea5p ch\u1ee9ng ch\u1ec9 \u0111\u1ea1i l\u00fd \u0111\u1ed9c quy\u1ec1n, cho c\u00e1c h\u00e3ng kh\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean SP c\u1ee7a m\u00ecnh\u2026.<\/p>\n

M\u1ed9t s\u1ed1 h\u00e3ng ch\u0103m ch\u1ec9 s\u1ebd b\u00e1n th\u00eam doanh thu ph\u1ee5 tr\u1ee3, ti\u1ec1n thu ngo\u00e0i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 ch\u00ednh l\u00e0 r\u1ea5t kh\u00e1. Nh\u1edb c\u00f3 n\u0103m 2014, Vietjet c\u00f3 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, b\u00e1o ch\u00ed soi ra, b\u00e1n m\u00ec t\u00f4m g\u1ea5u b\u00f4ng \u0111\u01b0\u1ee3c 300 t\u1ef7. Kh\u00f4ng bi\u1ebft Ch\u1ecb Th\u1ea3o VJ c\u00f3 k\u1ef9 thu\u1eadt t\u00e0i ch\u00ednh l\u00e0m \u0111\u1eb9p s\u1ed1 kh\u00f4ng, nh\u01b0ng b\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a VJ \u0111\u1eb9p c\u0169ng gi\u00fap gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a VJ c\u00f3 l\u00fac l\u00ean h\u01a1n 200.000 VND, g\u1ea5p 4 l\u1ea7n VNA.<\/p>\n

V\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, ActionCOACH c\u0169ng c\u00f3 \u0111\u1ebfn h\u00e0ng tr\u0103m chi\u1ebfn l\u01b0\u1ee3c gi\u00fap t\u0103ng doanh thu\/d\u00f2ng ti\u1ec1n, c\u00f3 s\u1eb5n \u1edf cu\u1ed1n s\u00e1ch Chi\u1ebfn l\u01b0\u1ee3c d\u00f2ng ti\u1ec1n (t\u00f4i bi\u00ean d\u1ecbch) thu\u1ed9c B\u1ed9 s\u00e1ch Th\u00e0nh c\u00f4ng t\u1ee9c th\u00ec, c\u00e1c b\u1ea1n t\u00ecm \u0111\u1ecdc v\u00e0 \u00e1p d\u1ee5ng.<\/p>\n

\n
\"Zalo\"
<\/figcaption><\/figure>\n<\/div>\n

Xem th\u00eam th\u00f4ng tin v\u1ec1 B\u1ed9 s\u00e1ch Th\u00e0nh c\u00f4ng t\u1ee9c th\u00ec<\/p>\n

(6) Ngu\u1ed3n l\u1ef1c ch\u00ednh<\/strong><\/p>\n

Ngu\u1ed3n l\u1ef1c l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 v\u1eadt ch\u1ea9t, phi v\u1eadt ch\u1ea5t c\u1ee7a Doanh nghi\u1ec7p tham gia v\u00e0o qu\u00e1 tr\u00ecnh kinh doanh, bao g\u1ed3m ngu\u1ed3n l\u1ef1c h\u1eefu h\u00ecnh (ti\u1ec1n, nh\u00e0 x\u01b0\u1edfng, trang thi\u1ebft b\u1ecb, nh\u00e2n l\u1ef1c, v\u0103n ph\u00f2ng) v\u00e0 ngu\u1ed3n l\u1ef1c v\u00f4 h\u00ecnh (ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng c\u1ee7a nh\u00e2n s\u1ef1 nh\u01b0 \u0111\u1ed9i ng\u0169 b\u00e1c s\u0129 c\u1ee7a ph\u00f2ng kh\u00e1m nha, b\u00e1c s\u0129 da li\u1ec5u c\u1ee7a chu\u1ed7i SPA, th\u01b0\u01a1ng hi\u1ec7u, nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p).<\/p>\n

(7) Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/strong><\/p>\n

Nh\u00ecn v\u00e0o Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh gi\u00fap nh\u00ecn r\u00f5 trong chu\u1ed7i gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p \u0111ang l\u00e0m g\u00ec. Chu\u1ed7i gi\u00e1 tr\u1ecb xu\u1ea5t ph\u00e1t t\u1eeb \u00dd t\u01b0\u1edfng R&D, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u00e0 Thi\u1ebft k\u1ebf \u00e0 Linh ki\u1ec7n \u00e0 S\u1ea3n xu\u1ea5t \u00e0 Ph\u00e2n ph\u1ed1i \u00e0 Marketing \u00e0 B\u00e1n h\u00e0ng \u00e0 H\u1eadu m\u00e3i.<\/p>\n

Trong chu\u1ed7i gi\u00e1 tr\u1ecb n\u00e0y, s\u1ea3n xu\u1ea5t l\u00e0 ho\u1ea1t \u0111\u1ed9ng mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ea5p nh\u1ea5t, trong khi \u00dd t\u01b0\u1edfng R&D v\u00e0 h\u1eadu m\u00e3i c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t. \u0110\u00f3 l\u00e0 l\u00fd do c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi th\u01b0\u1eddng t\u1eadp trung v\u00e0o \u00fd t\u01b0\u1edfng, th\u01b0\u01a1ng hi\u1ec7u, h\u1eadu m\u00e3i, b\u00e1n h\u00e0ng, c\u00f2n s\u1ea3n xu\u1ea5t th\u00ec thu\u00ea ngo\u00e0i t\u1ea1i Trung Qu\u1ed1c, Vi\u1ec7t Nam.<\/p>\n

\n
\"Zalo\"
<\/figcaption><\/figure>\n<\/div>\n

(8) \u0110\u1ed1i t\u00e1c ch\u00ednh<\/strong><\/p>\n

L\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p ngu\u1ed3n l\u1ef1c ho\u1eb7c \u0111\u1ed1i t\u00e1c gi\u00fap cho ph\u00e1t tri\u1ec3n c\u00f4ng vi\u1ec7c kinh doanh. \u0110\u1ed1i t\u00e1c c\u00f3 th\u1ec3 l\u00e0 nh\u00e0 cung \u1ee9ng ngu\u1ed3n l\u1ef1c (ph\u1ea7n 7), l\u00e0 nh\u00e0 cung \u1ee9ng c\u1ee7a chu\u1ed7i gi\u00e1 tr\u1ecb (ph\u1ea7n 7), c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed1i t\u00e1c cung \u1ee9ng m\u1ed9t trong chu\u1ed7i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a Doanh nghi\u1ec7p c\u1ea7n (v\u00ed d\u1ee5 b\u1ea1n l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t r\u00e8m cho nh\u00e0 \u1edf, th\u00ec \u0111\u1ed1i t\u00e1c ch\u00ednh l\u00e0 nh\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m cho m\u1ed9t ng\u00f4i nh\u00e0 m\u1edbi (ki\u1ebfn tr\u00fac s\u01b0, s\u00e0n g\u1ed7, k\u00ednh, s\u01a1n t\u01b0\u1eddng\u2026.),<\/p>\n

(9) C\u01a1 c\u1ea5u chi ph\u00ed<\/strong><\/p>\n

M\u00f4 t\u1ea3 t\u1ea5t c\u1ea3 nh\u1eefng chi ph\u00ed c\u1ea7n thi\u1ebft \u0111\u1ec3 v\u1eadn h\u00e0nh m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh. M\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh kinh doanh \u0111\u1ecbnh h\u01b0\u1edbng chi ph\u00ed th\u1ea5p (low cost) ho\u1eb7c d\u1ecbch v\u1ee5 h\u1ea1ng sang chi ph\u00ed \u0111\u1ee7.<\/p>\n

T\u1ea1o l\u1eadp v\u00e0 r\u00e0 so\u00e1t M\u00f4 h\u00ecnh kinh doanh<\/strong><\/p>\n

V\u1edbi 9 y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh kinh doanh nh\u01b0 t\u00f4i chia s\u1ebb \u1edf tr\u00ean, ch\u1ec9 c\u1ea7n doanh nghi\u1ec7p thay \u0111\u1ed5i 1 trong 9 y\u1ebfu t\u1ed1 l\u00e0 c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh m\u1edbi.<\/p>\n

V\u00ed d\u1ee5 thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, ho\u1eb7c thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 m\u00f4 h\u00ecnh m\u1edbi. Thay \u0111\u1ed5i k\u00eanh b\u00e1n, ho\u1eb7c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, thay \u0111\u1ed5i ngu\u1ed3n l\u1ef1c, ho\u1ea1t \u0111\u1ed9ng mu\u1ed1n t\u1eadp trung hay th\u00eam\/b\u1edbt \u0111\u1ed1i t\u00e1c ch\u00ednh, t\u1eadp trung chi ph\u00ed th\u1ea5p\/cao\u2026\u0111\u00e3 thay \u0111\u1ed5i sang m\u1ed9t m\u00f4 h\u00ecnh kinh doanh m\u1edbi.<\/p>\n

Trong th\u1eddi k\u1ef3 b\u00ecnh th\u01b0\u1eddng m\u1edbi n\u00e0y, do th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 ch\u1ec9nh s\u1eeda v\u00e0 c\u1eadp nh\u1eadt m\u00f4 h\u00ecnh kinh doanh m\u1edbi, v\u00ed d\u1ee5<\/p>\n

Gympass: T\u1eadn d\u1ee5ng platform s\u1eb5n c\u00f3 k\u1ebft n\u1ed1i ng\u01b0\u1eddi t\u1eadp gym v\u00e0 ph\u00f2ng gym,<\/p>\n

Lin Quingxan: c\u00f4ng ty m\u1ef9 ph\u1ea9m \u0111\u00f3ng 40% c\u1eeda h\u00e0ng, thay th\u1ebf b\u1eb1ng 100 KOL b\u00e1n online, doanh s\u1ed1 t\u0103ng 200%.<\/p>\n

Myeong Dong Topokki: chu\u1ed7i th\u1ee9c \u0103n nhanh b\u00e1n s\u1ea3n ph\u1ea9m th\u1ee9c \u0103n ch\u1ebf bi\u1ebfn s\u1eb5n v\u00e0 ph\u00e1t online tr\u1ef1c ti\u1ebfp d\u1ea1y n\u1ea5u \u0103n. Tung s\u1ea3n ph\u1ea9m m\u1edbi, m\u1edf r\u1ed9ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng k\u00eanh m\u1edbi.<\/p>\n

Canllis: nh\u00e0 h\u00e0ng cao c\u1ea5p \u1edf Seatle \u2013 M\u1ef9 chuy\u1ec3n sang b\u00e1n th\u1ee9c \u0103n n\u1ea5u s\u1eb5n k\u00e8m theo r\u01b0\u1ee3u vang, n\u1ebfn.. \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ed5 ch\u1ee9c ti\u1ec7c sang tr\u1ecdng t\u1ea1i nh\u00e0.<\/p>\n

\u1ede Vi\u1ec7t Nam, r\u1ea5t nhi\u1ec1u h\u00e3ng th\u1eddi trang cao c\u1ea5p m\u1edbi ra \u0111\u1eddi, kh\u00f4ng c\u1ea7n c\u1eeda h\u00e0ng, b\u00e1n online, c\u1ea1nh tranh v\u1edbi c\u00e1c h\u00e3ng truy\u1ec1n th\u1ed1ng nh\u01b0 NEM, IVY, Chicland\u2026…<\/p>\n

M\u00f4 h\u00ecnh kinh doanh l\u00e0 m\u1ed9t n\u1ed9i dung c\u1ea7n \u0111\u01b0\u1ee3c quan t\u00e2m h\u00e0ng \u0111\u1ea7u khi doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0, ho\u1eb7c nh\u00e2n b\u1ea3n, ho\u1eb7c m\u1edf r\u1ed9ng qui m\u00f4\u2026B\u1ea3n th\u00e2n m\u1ed7i doanh nghi\u1ec7p c\u0169ng xem l\u1ea1i m\u00f4 h\u00ecnh kinh doanh m\u1ed7i 3 th\u00e1ng, \u0111\u1ec3 t\u1ed1i \u01b0u.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3\u00a0M\u00f4 h\u00ecnh kinh doanh \u0111\u00fang<\/strong>\u00a0tr\u01b0\u1edbc khi nh\u00e2n b\u1ea3n, v\u00e0 c\u1ea7n h\u1ed7 tr\u1ee3, h\u00e3y h\u1eb9n cafe v\u1edbi Coach Thu Ng\u00f4.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u1ea1i sao c\u1ea7n xem m\u00f4 h\u00ecnh kinh doanh? T\u00f4i v\u1ed1n l\u00e0 m\u1ed9t chuy\u00ean gia chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Vietnam Airlines (VNA) n\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn r\u1ea5t nhi\u1ec1u c\u00e1c c\u01a1 h\u1ed9i kinh doanh c\u00e1c n\u01a1i m\u1eddi VNA tham gia, v\u00e0 l\u00e0 ng\u01b0\u1eddi…<\/p>\n","protected":false},"author":16,"featured_media":13580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,20],"tags":[],"acf":[],"yoast_head":"\nM\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? 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