{"id":14916,"date":"2022-07-20T10:07:39","date_gmt":"2022-07-20T03:07:39","guid":{"rendered":"https:\/\/actioncoachdoanhchu.com\/?p=14916"},"modified":"2022-07-20T10:18:44","modified_gmt":"2022-07-20T03:18:44","slug":"5-sai-lam-kinh-doanh-co-the-nhan-chim-mot-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/isharkcoaching.com\/en\/5-sai-lam-kinh-doanh-co-the-nhan-chim-mot-doanh-nghiep\/","title":{"rendered":"5 SAI L\u1ea6M KINH DOANH C\u00d3 TH\u1ec2 NH\u1ea4N CH\u00ccM M\u1ed8T DOANH NGHI\u1ec6P"},"content":{"rendered":"

\u00a0D\u1ef1a tr\u00ean nh\u1eefng nghi\u00ean c\u1ee9u c\u1ee7a ActionCOACH<\/a> trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y; th\u1ef1c t\u1ebf c\u00f3 kho\u1ea3ng 20% Doanh nghi\u1ec7p SME th\u1ea5t b\u1ea1i trong v\u00f2ng 2 n\u0103m \u0111\u1ea7u ti\u00ean; kho\u1ea3ng m\u1ed9t n\u1eeda c\u00f2n l\u1ea1i th\u1ea5t b\u1ea1i trong v\u00f2ng 5 n\u0103m ti\u1ebfp theo.<\/span><\/p>\n

\u0110i\u1ec1u \u0111\u00e1ng ti\u1ebfc trong th\u1ef1c t\u1ebf n\u00e0y l\u00e0 nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf \u0111ang g\u1eb7p kh\u00f3 kh\u0103n l\u1ea1i m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m kinh doanh ph\u1ed5 bi\u1ebfn t\u01b0\u01a1ng t\u1ef1 nhau. C\u00f9ng ActionCOACH Doanh Ch\u1ee7<\/a> ch\u1ec9 ra 5 sai l\u1ea7m ch\u00ed m\u1ea1ng ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/span><\/p>\n

SAI L\u1ea6M KINH DOANH 01: NGHI\u00caN C\u1ee8U TH\u1eca TR\u01af\u1edcNG CH\u01afA \u0110\u1ee6 S\u00c2U<\/b><\/h2>\n

\u0110\u00e2y ch\u00ednh l\u00e0 sai l\u1ea7m kinh doanh ph\u1ed5 bi\u1ebfn nh\u1ea5t, nguy hi\u1ec3m nh\u1ea5t!<\/span><\/p>\n

\u00a0M\u1ed9t s\u1ed1 ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh tuy\u1ec7t v\u1eddi. Nh\u01b0ng c\u00f3 th\u1ec3 h\u1ecd \u0111ang h\u00e0nh \u0111\u1ed9ng theo s\u1ef1 b\u1ed1c \u0111\u1ed3ng nhi\u1ec1u h\u01a1n l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch h\u1ee3p l\u00fd \u0111\u1ec3 th\u00e0nh c\u00f4ng. (V\u00ed d\u1ee5: vi\u1ec7c ch\u1ecdn m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m \u00edt mong mu\u1ed1n h\u01a1n v\u00ec gi\u00e1 thu\u00ea r\u1ebb h\u01a1n c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng nghi\u00eam tr\u1ecdng \u0111\u1ebfn doanh thu.)<\/span><\/p>\n

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H\u00e3y hi\u1ec3u ng\u00e0nh c\u1ee7a b\u1ea1n! \u0110i xa h\u01a1n \u0111\u1ec3 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ea1n \u0111ang \u0111\u1ed1i m\u1eb7t.\u00a0<\/span><\/p>\n

Tr\u01b0\u1edbc khi kh\u1edfi \u0111\u1ed9ng b\u1ea5t k\u1ef3 d\u1ef1 \u00e1n kinh doanh n\u00e0o, b\u1eaft bu\u1ed9c ph\u1ea3i chu\u1ea9n b\u1ecb m\u1ed9t d\u1ef1 \u00e1n kinh doanh n\u00e0o. B\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i chu\u1ea9n b\u1ecb m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng, chuy\u00ean nghi\u1ec7p; \u0111\u01b0a ra l\u1ed9 tr\u00ecnh 3-5 n\u0103m cho c\u00f4ng ty. N\u00f3 ph\u1ea3i bao g\u1ed3m m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh v\u00e0 gi\u1ea3i th\u00edch \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 doanh nghi\u1ec7p l\u00e0 g\u00ec? Ai \u0111ang \u0111i\u1ec1u h\u00e0nh n\u00f3? \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ai? C\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3, s\u1ef1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, d\u1eef li\u1ec7u t\u00e0i ch\u00ednh v\u00e0 c\u00e1c th\u00f4ng tin kh\u00e1c\u2026<\/span><\/p>\n

SAI L\u1ea6M KINH DOANH 02: THI\u1ebeU V\u1ed0N<\/b><\/h2>\n

Tr\u01b0\u1edbc khi th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh, h\u00e3y \u01b0\u1edbc t\u00ednh s\u1ed1 ti\u1ec1n b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ec3 \u0111\u01b0a c\u00f4ng vi\u1ec7c kinh doanh tr\u1edf n\u00ean kh\u1edfi s\u1eafc\u2026 v\u00e0 sau \u0111\u00f3 nh\u00e2n \u0111\u00f4i s\u1ed1 ti\u1ec1n \u0111\u00f3!<\/span><\/p>\n

Trong v\u00e0i th\u00e1ng qua, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y chi ph\u00ed c\u1ee7a nh\u1eefng th\u1ee9 nh\u01b0 x\u0103ng d\u1ea7u , \u0111i\u1ec7n n\u01b0\u1edbc, v\u1eadt li\u1ec7u v\u00e0 nh\u00e2n c\u00f4ng c\u00f3 th\u1ec3 t\u0103ng v\u1ecdt m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 b\u1ea5t ng\u1edd nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1ea3m b\u1ea3o b\u1ea1n gi\u1eef \u0111\u1ee7 ti\u1ec1n m\u1eb7t d\u1ef1 tr\u1eef \u0111\u1ec3 v\u01b0\u1ee3t qua th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n ho\u1eb7c suy tho\u00e1i theo m\u00f9a.<\/span><\/p>\n

H\u00e3y ch\u1eafc ch\u1eafn vay \u0111\u1ee7 ti\u1ec1n \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng c\u00f4ng vi\u1ec7c kinh doanh v\u00e0 duy tr\u00ec n\u00f3 trong nh\u1eefng th\u00e1ng \u0111\u1ea7u kh\u00f3 kh\u0103n.<\/span><\/p>\n

D\u00f9 c\u00f3 t\u1ef1 tin l\u00e0 m\u1ed9t ng\u01b0\u1eddi kinh nghi\u1ec7m \u0111\u1ebfn \u0111\u00e2u, r\u1ee7i ro c\u00f3 th\u1ec3 \u1eadp \u0111\u1ebfn b\u1ea5t k\u1ef3 l\u00fac n\u00e0o. S\u1ef1 chu\u1ea9n b\u1ecb ch\u01b0a bao gi\u1edd l\u00e0 th\u1eeba th\u00e3i.<\/span><\/p>\n

\"\"<\/p>\n

SAI L\u1ea6M KINH DOANH 03: C\u1ed0 G\u1eaeNG T\u1ef0 L\u00c0M M\u1eccI TH\u1ee8<\/b><\/h2>\n

M\u1ed9t sai l\u1ea7m kinh doanh ph\u1ed5 bi\u1ebfn kh\u00e1c \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e1c Ch\u1ee7 Doanh nghi\u1ec7p mu\u1ed1n t\u1ef1 l\u00e0m m\u1ecdi th\u1ee9. C\u00e1c doanh nh\u00e2n th\u01b0\u1eddng t\u1ef1 m\u00ecnh gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 khi th\u00e0nh l\u1eadp c\u00f4ng ty v\u00e0 c\u00f3 xu h\u01b0\u1edbng t\u1eeb ch\u1ed1i tuy\u1ec3n d\u1ee5ng (trong n\u1ed7 l\u1ef1c gi\u1ea3m chi ph\u00ed).\u00a0<\/span><\/p>\n

Tuy nhi\u00ean, vi\u1ec7c tr\u00ec ho\u00e3n tuy\u1ec3n d\u1ee5ng trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u00e0ng ch\u00ednh l\u00e0 c\u00e1i b\u1eaby. C\u1ed1 g\u1eafng t\u1ef1 l\u00e0m m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n nhanh ch\u00f3ng ki\u1ec7t s\u1ee9c.\u00a0<\/span><\/p>\n

H\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng vi\u1ec7c m\u00e0 b\u1ea1n xu\u1ea5t s\u1eafc nh\u1ea5t v\u00e0 thu\u00ea nh\u1eefng ng\u01b0\u1eddi c\u00f3 n\u0103ng l\u1ef1c \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a vi\u1ec7c v\u1eadn h\u00e0nh doanh nghi\u1ec7p.<\/span><\/p>\n

SAI L\u1ea6M KINH DOANH 04: KH\u00d4NG B\u00c1M S\u00c1T NG\u00c2N S\u00c1CH<\/b><\/h2>\n

Th\u00eam m\u1ed9t sai l\u1ea7m kinh doanh li\u00ean quan \u0111\u1ebfn t\u00e0i ch\u00ednh. C\u00f4ng vi\u1ec7c \u201c\u0111i\u1ec1u h\u00e0nh m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh\u201d th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ph\u1ea7n k\u00e9m h\u1ea5p d\u1eabn khi b\u1eaft \u0111\u1ea7u th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng ty. V\u00ed d\u1ee5: C\u00e1c ch\u1ee7 doanh nghi\u1ec7p \u0111i ra t\u1eeb ng\u00e0nh s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 kh\u00f4ng gi\u1ecfi trong vi\u1ec7c gi\u00e1m s\u00e1t chi ph\u00ed c\u1ee7a h\u1ecd nh\u01b0 m\u1ed9t doanh nh\u00e2n c\u00f3 b\u1eb1ng k\u1ebf to\u00e1n. Kh\u00f4ng thi\u1ebft l\u1eadp v\u00e0 gi\u1eef ng\u00e2n s\u00e1ch c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00f4ng ty b\u1eaft \u0111\u1ea7u thua l\u1ed7 v\u00e0 cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u1ea3m gi\u00e1c b\u1ecb cho\u00e1ng ng\u1ee3p.<\/span><\/p>\n

H\u00e3y l\u1eadp k\u1ebf ho\u1ea1ch cho ng\u00e2n s\u00e1ch v\u00e0 tu\u00e2n th\u1ee7 n\u00f3. S\u1eed d\u1ee5ng Excel ho\u1eb7c c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 k\u1ebf to\u00e1n \u0111\u1ec3 theo d\u00f5i doanh thu v\u00e0 chi ph\u00ed. N\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 thu\u00ea CPA, c\u00f3 l\u1ebd b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea m\u1ed9t ng\u01b0\u1eddi k\u1ebf to\u00e1n \u00edt t\u1ed1n k\u00e9m h\u01a1n, ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u1eadp b\u00e1o c\u00e1o t\u00e0i ch\u00ednh h\u00e0ng th\u00e1ng theo d\u00f5i kh\u1ea3 n\u0103ng sinh l\u1eddi\u2026<\/span><\/p>\n

SAI L\u1ea6M KINH DOANH 05: CHI\u1ebeN L\u01af\u1ee2C TI\u1ebeP TH\u1eca K\u00c9M<\/b><\/h2>\n

\"\"<\/p>\n

Bi\u1ebft v\u00e0 hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd. Nghe c\u00f3 v\u1ebb d\u1ec5, nh\u01b0ng l\u1ea1i v\u00f4 c\u00f9ng kh\u00f3. M\u1ed9t trang web th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng; giao di\u1ec7n chuy\u00ean nghi\u1ec7p l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n c\u00f3 trong th\u1ebf k\u1ef7 21. T\u1eadn d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o ti\u1ebfng vang v\u1ec1 Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Am hi\u1ec3u h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: Mu\u1ed1n ti\u1ebfp c\u1eadn thanh thi\u1ebfu ni\u00ean, Facebook l\u00e0 l\u1ef1a ch\u1ecdn ho\u00e0n to\u00e0n sai l\u1ea7m. Nh\u00e2n kh\u1ea9u h\u1ecdc thay \u0111\u1ed5i h\u00e0ng ng\u00e0y, h\u00e0ng tu\u1ea7n. B\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u00ecm th\u1ea5y thanh thi\u1ebfu ni\u00ean tr\u00ean <\/span>Instagram<\/span><\/a> ho\u1eb7c <\/span>TikTok<\/span><\/a> . C\u00e0ng ng\u00e0y, c\u00e1c c\u00f4ng ty c\u00e0ng kh\u00e1m ph\u00e1 ra t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3; c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google; thay v\u00ec c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. B\u00e1o in v\u00e0 t\u1ea1p ch\u00ed \u0111ang gi\u1ea3m d\u1ea7n.\u00a0<\/span><\/p>\n

C\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 c\u1ea5t c\u00e1nh n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1ch ti\u1ebfp th\u1ecb \u0111\u00fang c\u00e1ch; \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. Ti\u1ebfp th\u1ecb k\u00e9m s\u1ebd khi\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng. H\u00e3y cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n; b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng k\u00eanh ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, mi\u1ec5n ph\u00ed v\u00e0 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng. T\u00ecm hi\u1ec3u c\u00e1ch vi\u1ebft n\u1ed9i dung h\u1ea5p d\u1eabn; gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n trong video v\u00e0 c\u00e1ch t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua nhi\u1ec1u h\u00ecnh th\u1ee9c giao ti\u1ebfp kh\u00e1c nhau.<\/span><\/p>\n

T\u00f3m l\u1ea1i, sai l\u1ea7m kinh doanh l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1edbi. H\u00e3y h\u1ecdc h\u1ecfi, \u0111i l\u00ean t\u1eeb ch\u00ednh nh\u1eefng sai l\u1ea7m \u0111\u00f3 \u0111\u1ec3 c\u00f3 nh\u1eefng n\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn cho Doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0D\u1ef1a tr\u00ean nh\u1eefng nghi\u00ean c\u1ee9u c\u1ee7a ActionCOACH trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y; th\u1ef1c t\u1ebf c\u00f3 kho\u1ea3ng 20% Doanh nghi\u1ec7p SME th\u1ea5t b\u1ea1i trong v\u00f2ng 2 n\u0103m \u0111\u1ea7u ti\u00ean; kho\u1ea3ng m\u1ed9t n\u1eeda c\u00f2n l\u1ea1i th\u1ea5t b\u1ea1i trong v\u00f2ng 5 n\u0103m ti\u1ebfp…<\/p>\n","protected":false},"author":80,"featured_media":14923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,20,1],"tags":[],"acf":[],"yoast_head":"\n5 SAI L\u1ea6M KINH DOANH C\u00d3 TH\u1ec2 NH\u1ea4N CH\u00ccM M\u1ed8T DOANH NGHI\u1ec6P<\/title>\n<meta name=\"description\" content=\"C\u00f3 kho\u1ea3ng 20% Doanh nghi\u1ec7p SME th\u1ea5t b\u1ea1i trong v\u00f2ng 2 n\u0103m \u0111\u1ea7u ti\u00ean; kho\u1ea3ng m\u1ed9t n\u1eeda c\u00f2n l\u1ea1i th\u1ea5t b\u1ea1i trong v\u00f2ng 5 n\u0103m ti\u1ebfp theo. 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