{"id":14941,"date":"2022-07-25T10:19:19","date_gmt":"2022-07-25T03:19:19","guid":{"rendered":"https:\/\/actioncoachdoanhchu.com\/?p=14941"},"modified":"2022-07-25T10:19:19","modified_gmt":"2022-07-25T03:19:19","slug":"chien-luoc-lay-khach-hang-lam-trung-tam-dot-pha-sales","status":"publish","type":"post","link":"https:\/\/isharkcoaching.com\/en\/chien-luoc-lay-khach-hang-lam-trung-tam-dot-pha-sales\/","title":{"rendered":"CHI\u1ebeN L\u01af\u1ee2C L\u1ea4Y KH\u00c1CH H\u00c0NG L\u00c0M TRUNG T\u00c2M – \u0110\u1ed8T PH\u00c1 SALES"},"content":{"rendered":"

S\u1ef1 ra \u0111\u1eddi c\u1ee7a Digital marketing s\u1ed1 \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i ph\u1ea7n l\u1edbn quy tr\u00ecnh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng. \u0110a s\u1ed1 c\u00e1c ph\u00f2ng truy\u1ec1n th\u00f4ng \u0111\u00e3 quen v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c k\u00eanh thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p. <\/span>C\u00e1ch ti\u1ebfp c\u1eadn t\u1ef1 \u0111\u1ed9ng n\u00e0y \u0111\u00e3 bi\u1ebfn ph\u1ea7n l\u1edbn ho\u1ea1t \u0111\u1ed9ng marketing th\u00e0nh m\u1ed9t tr\u00f2 ch\u01a1i l\u1ea1nh l\u00f9ng v\u1ec1 vi\u1ec7c: gi\u1ea3m chi ph\u00ed m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb; c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\u2026 C\u1ea3m x\u00fac v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng d\u1ea7n b\u1ecb g\u1ea1t sang m\u1ed9t b\u00ean. <\/span>Nh\u01b0ng \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu c\u00f3 m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n \u0111\u1ec3 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng? \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, thay v\u00ec v\u00e0o b\u00e1n h\u00e0ng. \u0110\u00e2y li\u1ec7u c\u00f3 th\u1ec3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n?\u00a0<\/span><\/p>\n

L\u1ea4Y KH\u00c1CH H\u00c0NG L\u00c0M TRUNG T\u00c2M L\u00c0 G\u00cc?<\/b><\/h2>\n

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B\u00e1n h\u00e0ng l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m cung c\u1ea5p m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111a \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec3 b\u00e1n h\u00e0ng. T\u1eadp trung v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p h\u01a1n l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

K\u1ef9 thu\u1eadt n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u1ea3i \u0111\u1ea3m nh\u1eadn nhi\u1ec1u h\u01a1n l\u00e0 vai tr\u00f2 t\u01b0 v\u1ea5n; l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u c\u1ee5 th\u1ec3 v\u00e0 insight c\u1ee7a h\u1ecd. M\u1ee5c ti\u00eau l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 cung c\u1ea5p cho h\u1ecd m\u1ed9t gi\u1ea3i ph\u00e1p \u201cch\u00ednh h\u00e3ng\u201d.<\/span><\/p>\n

M\u1eb7c d\u00f9 c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y ph\u1ea7n l\u1edbn kh\u00f4ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c b\u00e1n h\u00e0ng; nh\u01b0ng n\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t c\u00e1ch r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i. Tr\u00ean th\u1ef1c t\u1ebf; c\u00e1c c\u00f4ng ty l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m c\u00f3 l\u1ee3i nhu\u1eadn cao h\u01a1n 60% so v\u1edbi c\u00e1c c\u00f4ng ty kh\u00f4ng t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

R\u00f5 r\u00e0ng l\u00e0 th\u1eddi gian v\u00e0 n\u0103ng l\u01b0\u1ee3ng \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p; d\u1eabn \u0111\u1ebfn c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u01a1n.<\/span><\/p>\n

T\u1ea0I SAO L\u1ea4Y KH\u00c1CH H\u00c0NG L\u00c0M TRUNG T\u00c2M L\u1ea0I QUAN TR\u1eccNG?<\/b><\/h2>\n

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C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt ph\u0169 ph\u00e0ng m\u00e0 b\u1ea1n ph\u1ea3i ch\u1ea5p nh\u1eadn l\u00e0 “kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u00fang”. Kh\u00e1ch h\u00e0ng ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean, b\u1ea5t k\u1ec3 b\u1ea1n \u0111ang kinh doanh l\u0129nh v\u1ef1c g\u00ec.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u00f4 c\u00f9ng quan tr\u1ecdng b\u1edfi nh\u1eefng l\u1ee3i kh\u1ed5ng l\u1ed3 m\u00e0 n\u00f3 mang l\u1ea1i:<\/span><\/p>\n

C\u1ea3i thi\u1ec7n s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng<\/b><\/h3>\n

M\u1eb7c d\u00f9 nghe c\u00f3 v\u1ebb h\u01a1i ng\u01b0\u1ee3c; nh\u01b0ng vi\u1ec7c t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng h\u01a1n vi\u1ec7c b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c ch\u1ec9 s\u1ed1 b\u00e1n h\u00e0ng. X\u00e2y d\u1ef1ng l\u00f2ng tin gi\u1eefa nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c c\u00f3 \u0111i c\u00f3 l\u1ea1i. Kh\u00e1ch h\u00e0ng nh\u1eadn ra khi h\u1ecd \u0111\u01b0\u1ee3c cung c\u1ea5p gi\u00e1 tr\u1ecb v\u00e0 th\u01b0\u1eddng c\u1ea3m th\u1ea5y c\u00f3 ngh\u0129a v\u1ee5 ph\u1ea3i tr\u1ea3 l\u1ea1i s\u1ef1 \u01b0u \u00e1i \u0111\u00f3.<\/span><\/p>\n

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L\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

Kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng trung th\u00e0nh v\u1edbi con ng\u01b0\u1eddi h\u01a1n l\u00e0 nh\u00e3n hi\u1ec7u. B\u1eb1ng c\u00e1ch h\u00ecnh th\u00e0nh c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u00edch th\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng; doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c gia t\u0103ng l\u00f2ng trung th\u00e0nh. S\u1ef1 trung th\u00e0nh n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cao h\u01a1n v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/span><\/p>\n

S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

B\u00e1n h\u00e0ng l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m l\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t gi\u1ea3i ph\u00e1p th\u1ef1c s\u1ef1 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng; doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5; m\u00e0 h\u1ecd th\u1ef1c s\u1ef1 \u0111\u00e1nh gi\u00e1 cao. C\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 li\u00ean k\u1ebft v\u1edbi c\u00e1c \u01b0u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c mang l\u1ea1i doanh thu; d\u1eabn \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh h\u01a1n n\u1eefa.<\/span><\/p>\n

Duy tr\u00ec kh\u00e1ch h\u00e0ng nh\u1edd l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<\/b><\/h3>\n

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B\u00e1n h\u00e0ng l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t b\u1ed9 l\u1ecdc tuy\u1ec7t v\u1eddi. Quy tr\u00ecnh lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n m\u1ecdi kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a Doanh nghi\u1ec7p. Ch\u1ec9 \u0111\u1ec3 l\u1ea1i nh\u00f3m kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p. B\u1ed9 l\u1ecdc n\u00e0y c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n; cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p \u0111i s\u00e2u h\u01a1n; thay v\u00ec r\u1ed9ng h\u01a1n \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p b\u1ed5 sung cho c\u01a1 s\u1edf kh\u00e1ch ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

Gia t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1ef1 nhi\u00ean nh\u1edd t\u0103ng gi\u1edbi thi\u1ec7u<\/b><\/h3>\n

V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3\u00a0 h\u00e0i l\u00f2ng v\u00e0 tin t\u01b0\u1edfng Doanh nghi\u1ec7p, s\u1ed1 l\u01b0\u1ee3t gi\u1edbi thi\u1ec7u t\u0103ng l\u00ean. Ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u00e0 l\u1eddi gi\u1edbi thi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng \u201cl\u0103n c\u1ea7u tuy\u1ebft”; gi\u00fap ti\u1ebfp c\u1eadn th\u00eam t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi d\u1ec5 d\u00e0ng h\u01a1n.\u00a0<\/span><\/p>\n

N\u1ebfu \u0111o l\u01b0\u1eddng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i; nh\u1eefng doanh nghi\u1ec7p l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m ph\u00e1t tri\u1ec3n l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng c\u00f3 l\u1ee3i \u00edch t\u1eeb ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng.<\/span><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng th\u1eadm ch\u00ed c\u00f2n hi\u1ec7u qu\u1ea3 h\u01a1n qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n; d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 doanh thu t\u0103ng g\u1ea5p 5 l\u1ea7n.\u00a0<\/span><\/p>\n

 <\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m? M\u1eddi Qu\u00fd Anh\/Ch\u1ecb theo d\u00f5i trong b\u00e0i vi\u1ebft ti\u1ebfp theo c\u1ee7a ActionCOACH Doanh Ch\u1ee7. H\u1eb9n g\u1eb7p l\u1ea1i Qu\u00fd Anh\/Ch\u1ecb trong b\u00e0i vi\u1ebft ti\u1ebfp theo!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 ra \u0111\u1eddi c\u1ee7a Digital marketing s\u1ed1 \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i ph\u1ea7n l\u1edbn quy tr\u00ecnh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng. \u0110a s\u1ed1 c\u00e1c ph\u00f2ng truy\u1ec1n th\u00f4ng \u0111\u00e3 quen v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c k\u00eanh thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng…<\/p>\n","protected":false},"author":80,"featured_media":14951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,20],"tags":[],"acf":[],"yoast_head":"\nCHI\u1ebeN L\u01af\u1ee2C L\u1ea4Y KH\u00c1CH H\u00c0NG L\u00c0M TRUNG T\u00c2M - \u0110\u1ed8T PH\u00c1 SALES<\/title>\n<meta name=\"description\" content=\"\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, thay v\u00ec v\u00e0o b\u00e1n h\u00e0ng. \u0110\u00e2y li\u1ec7u c\u00f3 th\u1ec3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isharkcoaching.com\/chien-luoc-lay-khach-hang-lam-trung-tam-dot-pha-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHI\u1ebeN L\u01af\u1ee2C L\u1ea4Y KH\u00c1CH H\u00c0NG L\u00c0M TRUNG T\u00c2M - 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