{"id":15699,"date":"2022-09-29T15:02:59","date_gmt":"2022-09-29T08:02:59","guid":{"rendered":"https:\/\/actioncoachdoanhchu.com\/?p=15699"},"modified":"2022-09-29T15:02:59","modified_gmt":"2022-09-29T08:02:59","slug":"xay-dung-tu-duy-kpi-de-tang-truong","status":"publish","type":"post","link":"https:\/\/isharkcoaching.com\/en\/xay-dung-tu-duy-kpi-de-tang-truong\/","title":{"rendered":"X\u00e2y d\u1ef1ng t\u01b0 duy KPI \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng"},"content":{"rendered":"

T\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c; nh\u01b0ng n\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00e1c con s\u1ed1 v\u00e0 n\u1ed7 l\u1ef1c t\u1eadp trung \u0111\u1ec3 l\u00e0m cho c\u00e1c con s\u1ed1 t\u0103ng l\u00ean. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t. Nh\u1eefng \u0111i\u1ec1u n\u00e0y h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch b\u1edfi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. V\u00ec v\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t t\u01b0 duy KPI \u0111\u01b0\u1ee3c chia s\u1ebb \u0111\u1ec3 ph\u00e1t tri\u1ec3n?<\/span><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng b\u1ed9 KPI thu h\u00fat<\/b><\/h2>\n

Doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cung c\u1ea5p c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng; nh\u01b0ng ch\u1ec9 n\u00f3i v\u1edbi m\u1ecdi ng\u01b0\u1eddi r\u1eb1ng h\u1ecd c\u1ea7n quan t\u00e2m \u0111\u1ebfn c\u00e1c con s\u1ed1 l\u00e0 kh\u00f4ng \u0111\u1ee7. Vi\u1ec7c g\u00f2 \u00e9p nh\u00e2n vi\u00ean v\u1edbi nh\u1eefng con s\u1ed1; c\u00e1c g\u00f3i ph\u1ea7n m\u1ec1m kh\u00f4ng quen thu\u1ed9c; s\u1ebd kh\u00f4ng t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn ho\u1eb7c m\u1ea5t t\u1eadp trung.<\/span><\/p>\n

C\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t h\u01a1n l\u00e0 ti\u1ebfn h\u00e0nh d\u1ea7n d\u1ea7n; s\u1eafp x\u1ebfp c\u00e1c nh\u00f3m t\u1eebng b\u01b0\u1edbc ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u; c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 n\u1ed9i dung c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.\u00a0<\/span><\/p>\n

X\u00e2y d\u1ef1ng KPI theo s\u1ed1<\/i><\/b><\/h3>\n

\"\"<\/p>\n

T\u1ea1o ra m\u1ed9t n\u1ec1n v\u0103n h\u00f3a t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00f2i h\u1ecfi s\u1ef1 quy\u1ebft t\u00e2m v\u00e0 c\u1ea9n th\u1eadn; di chuy\u1ec3n m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng \u0111\u1ec3 mang m\u1ecdi ng\u01b0\u1eddi theo \u0111\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi. C\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p KPI n\u00e0y bao g\u1ed3m:<\/span><\/p>\n

 <\/p>\n

    \n
  • H\u1ed7 tr\u1ee3 n\u1ed9i b\u1ed9:<\/span><\/i> b\u1eb1ng c\u00e1c k\u1ef9 n\u0103ng v\u00e0 s\u1ef1 ki\u00ean nh\u1eabn \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a trong to\u00e0n c\u00f4ng ty; \u0111\u01b0a m\u1ecdi ng\u01b0\u1eddi \u0111i c\u00f9ng trong khi kh\u00f4ng \u0111\u1ec3 h\u1ecd b\u1ecb t\u1ee5t l\u00f9i.<\/span><\/li>\n
  • Gi\u00e1o d\u1ee5c \u0111\u1ed9i ng\u0169 nh\u1eefng ki\u1ebfn \u200b\u200bth\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 t\u00e0i ch\u00ednh<\/span><\/i>: bao g\u1ed3m c\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n.<\/span><\/li>\n
  • V\u0103n h\u00f3a chi\u1ebfn th\u1eafng th\u00f4ng qua KPI<\/span><\/i>: huy \u0111\u1ed9ng s\u1ef1 tham v\u1ecdng c\u1ee7a c\u00e1c \u0111\u1ed9i nh\u00f3m v\u00e0 \u0111\u1eb7t ra m\u1ee5c ti\u00eau\/ph\u1ea7n th\u01b0\u1edfng. M\u1ecdi ng\u01b0\u1eddi ph\u1ea3i th\u00edch nghi, n\u1ebfu th\u1ea5t b\u1ea1i – c\u00f3 th\u1ec3 ph\u1ea3i r\u1eddi \u0111i.<\/span><\/li>\n
  • Thi\u1ebft l\u1eadp \u0111i\u1ec3m chu\u1ea9n<\/span><\/i> so v\u1edbi c\u00e1c c\u00f4ng ty t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c top trong ng\u00e0nh \u0111\u1ec3 ki\u1ec3m tra th\u1ef1c t\u1ebf v\u00e0 th\u00e1ch th\u1ee9c; \u0111\u1ed3ng th\u1eddi gi\u00fap th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 nghi\u00ean c\u1ee9u c\u1ea1nh tranh.<\/span><\/li>\n
  • X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p<\/span><\/i> (ERP): k\u1ebft h\u1ee3p k\u1ebf to\u00e1n v\u00e0 kinh doanh r\u1ed9ng h\u01a1n; \u0111\u1ec3 theo d\u00f5i d\u1eef li\u1ec7u v\u1ec1 ho\u1ea1t \u0111\u1ed9ng, kh\u00e1ch h\u00e0ng, hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a t\u0103ng tr\u01b0\u1edfng\u2026<\/span><\/li>\n
  • Khuy\u1ebfn kh\u00edch hi\u1ec7u su\u1ea5t:<\/span><\/i> th\u00f4ng qua ph\u1ea7n th\u01b0\u1edfng b\u1eb1ng ti\u1ec1n cho c\u00e1c m\u1ed1c. Kh\u1edfi \u0111\u1ed9ng qu\u00e1 tr\u00ecnh v\u00e0 s\u1eafp x\u1ebfp h\u1ee3p l\u00fd \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean v\u00e0 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n

    H\u1ea7u h\u1ebft c\u00e1c gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh th\u00edch b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t b\u1ed9 KPI m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb t\u1eeb, gi\u1edbi thi\u1ec7u m\u1ed9t v\u00e0i ch\u1ec9 s\u1ed1 v\u00e0 \u0111\u01b0a ch\u00fang v\u00e0o tr\u01b0\u1edbc; sau \u0111\u00f3 th\u00eam m\u1ed9t v\u00e0i ch\u1ec9 s\u1ed1 kh\u00e1c. \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p c\u00e1c nh\u00f3m \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c minh b\u01b0\u1edbc ti\u1ebfp theo trong h\u00e0nh tr\u00ecnh KPI.<\/span><\/p>\n

    L\u00e0m KPI tr\u1edf l\u00ean th\u00fa v\u1ecb<\/i><\/b><\/h3>\n

    \"\"<\/p>\n

    Spicer Group \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o gi\u1eefa nh\u1eefng n\u0103m 1940 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t c\u00f4ng ty kh\u1ea3o s\u00e1t v\u00e0 x\u00e2y d\u1ef1ng d\u00e2n d\u1ee5ng. \u0110\u1ebfn nh\u1eefng n\u0103m 2000, n\u00f3 \u0111\u00e3 m\u1edf r\u1ed9ng \u0111\u1ec3 bao g\u1ed3m quy ho\u1ea1ch v\u00e0 ki\u1ebfn \u200b\u200btr\u00fac c\u1ed9ng \u0111\u1ed3ng, v\u00e0 doanh thu dao \u0111\u1ed9ng tr\u00ean 10 tri\u1ec7u \u0111\u00f4 la. Nh\u01b0ng kh\u00f4ng c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng th\u1ef1c s\u1ef1, v\u00e0 v\u00e0o n\u0103m 2009, sau cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh, c\u00f4ng ty r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng suy tho\u00e1i, sa th\u1ea3i h\u01a1n 30% nh\u00e2n vi\u00ean.<\/span><\/p>\n

    \u0110\u1ec3 ti\u1ebfn l\u00ean c\u1ea5p \u0111\u1ed9 ti\u1ebfp theo, r\u00f5 r\u00e0ng c\u00f4ng ty c\u1ea7n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn th\u00f4ng tin d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p h\u01a1n.<\/span><\/p>\n

    Sau m\u1ed9t k\u1ef3 ngh\u1ec9 ph\u00e9p k\u00e9o d\u00e0i sau m\u1ed9t th\u1eddi gian l\u00e0m vi\u1ec7c tr\u01b0\u1edbc \u0111\u00f3, Frazier t\u00e1i gia nh\u1eadp v\u00e0o n\u0103m 2005 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh. C\u00f9ng v\u1edbi th\u00fa c\u01b0ng v\u00e0 c\u00e1c m\u00f4n th\u1ec3 thao c\u1ee7a Bang Michigan, m\u1ed9t h\u1ed3 s\u01a1 c\u00f4ng khai li\u1ec7t k\u00ea c\u00f4 \u1ea5y \u0111am m\u00ea \u201ct\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh\u201d.<\/span><\/p>\n

    B\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng \u0111\u1ea7u ti\u00ean l\u00e0 ph\u1ea7n m\u1ec1m m\u1edbi, chuy\u1ec3n t\u1eeb h\u1ec7 th\u1ed1ng k\u1ebf to\u00e1n ti\u00eau chu\u1ea9n sang Deltek Vision, m\u1ed9t h\u1ec7 th\u1ed1ng m\u1ea1nh m\u1ebd h\u01a1n ph\u00f9 h\u1ee3p v\u1edbi qu\u1ea3n l\u00fd d\u1ef1 \u00e1n trong ng\u00e0nh k\u1ef9 thu\u1eadt, t\u00edch h\u1ee3p ERP.<\/span><\/p>\n

    Nh\u01b0 Frazier gi\u1ea3i th\u00edch, h\u1ecd \u0111\u00e3 ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c t\u01b0 v\u1ea5n r\u1ed9ng r\u00e3i trong vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 th\u1ef1c hi\u1ec7n g\u00f3i th\u1ea7u, mang \u0111\u1ebfn c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, qu\u1ea3n l\u00fd c\u1ea5p cao v\u00e0 ch\u1ee7 t\u1ecbch c\u00f4ng ty.<\/span><\/p>\n

    \u201cN\u00f3 \u0111\u00e3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi tham gia. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ebf to\u00e1n, \u0111\u1ea9y m\u1ed9t ph\u1ea7n m\u1ec1m xu\u1ed1ng c\u1ed5 h\u1ecdng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, \u201dc\u00f4 n\u00f3i.<\/span><\/p>\n

    Tuy nhi\u00ean, s\u1ef1 h\u00e0o h\u1ee9ng ban \u0111\u1ea7u v\u1ec1 ph\u1ea7n m\u1ec1m \u0111\u00e3 gi\u1ea3m \u0111i ph\u1ea7n n\u00e0o khi m\u1ecdi ng\u01b0\u1eddi nh\u1eadn ra r\u1eb1ng s\u1ebd m\u1ea5t th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u. M\u1ed9t s\u1ed1 m\u00f4-\u0111un \u0111\u00e3 kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Nh\u00e2n vi\u00ean ti\u1ebfp t\u1ee5c l\u00e0m vi\u1ec7c theo c\u00e1ch m\u00e0 h\u1ecd lu\u00f4n l\u00e0m.<\/span><\/p>\n

    V\u00e0o n\u0103m 2009, trong b\u1ed1i c\u1ea3nh suy tho\u00e1i t\u00e0i ch\u00ednh, Frazier \u0111\u00e3 d\u1eabn \u0111\u1ea7u n\u1ed7 l\u1ef1c ti\u1ebfp theo, t\u1eadp trung v\u00e0o vi\u1ec7c \u0111o l\u01b0\u1eddng doanh thu ngay l\u1eadp t\u1ee9c khi doanh thu ki\u1ebfm \u0111\u01b0\u1ee3c thay v\u00ec ch\u1ec9 khi c\u00e1c kho\u1ea3n ph\u00ed \u0111\u01b0\u1ee3c l\u1eadp h\u00f3a \u0111\u01a1n. C\u00f4 \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t b\u1ed9 ch\u1ec9 s\u1ed1 m\u1edbi: t\u1ef7 l\u1ec7 ghi nh\u1eadn v\u00e0 th\u1ef1c hi\u1ec7n doanh thu.<\/span><\/p>\n

    Frazier n\u00f3i: \u201cTh\u1eadt kh\u00f3 \u0111\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ch\u00fang t\u00f4i khi n\u00f3 b\u1ecb r\u00e0ng bu\u1ed9c v\u1edbi m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 mang t\u00ednh giao d\u1ecbch cao h\u01a1n, \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m mu\u1ed9n h\u01a1n nhi\u1ec1u, ch\u1ee9 kh\u00f4ng ph\u1ea3i ngay khi c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n,\u201d Frazier n\u00f3i.<\/span><\/p>\n

    C\u00e1c th\u01b0\u1edbc \u0111o m\u1edbi y\u00eau c\u1ea7u b\u1ed9 ph\u1eadn t\u00e0i ch\u00ednh, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f4ng ty ph\u1ea3i th\u1ef1c hi\u1ec7n nhi\u1ec1u nghi\u00ean c\u1ee9u v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa doanh thu v\u00e0 h\u00f3a \u0111\u01a1n. \u0110i\u1ec1u n\u00e0y l\u00e0 th\u00f4ng th\u01b0\u1eddng \u0111\u1ed1i v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean k\u1ebf to\u00e1n, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 hi\u1ec3u \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00ean ngo\u00e0i b\u1ed9 ph\u1eadn.<\/span><\/p>\n

    Tuy nhi\u00ean, d\u1ea7n d\u1ea7n m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi t\u1ef7 l\u1ec7 hi\u1ec7n th\u1ef1c h\u00f3a – hi\u1ec3u n\u00f3, xem x\u00e9t n\u00f3 v\u00e0 hi\u1ec3u n\u00f3 t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty. M\u1ed7i nh\u00e2n vi\u00ean \u0111\u00e3 \u0111\u1eb7t bao nhi\u00eau gi\u1edd c\u00f3 th\u1ec3 l\u1eadp h\u00f3a \u0111\u01a1n so v\u1edbi s\u1ed1 gi\u1edd h\u1ecd th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 l\u1eadp h\u00f3a \u0111\u01a1n?<\/span><\/p>\n

    S\u1ef1 kh\u00e1c bi\u1ec7t th\u1ef1c s\u1ef1 ch\u00ecm s\u00e2u v\u00e0o khi h\u1ecd b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng n\u00f3 trong ph\u1ea7n m\u1ec1m. \u201cM\u1ecdi ng\u01b0\u1eddi nh\u00ecn v\u00e0o con s\u1ed1 c\u1ee7a h\u1ecd v\u00e0 n\u00f3 r\u1ea5t nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng. Frazier n\u00f3i r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 th\u1ea5y n\u00f3 ngay trong ph\u1ea7n m\u1ec1m.<\/span><\/p>\n

    \u0110\u1eb7t m\u1ee5c ti\u00eau<\/i><\/b><\/h3>\n

    \"\"<\/p>\n

    V\u1edbi c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi \u0111\u01b0\u1ee3c cung c\u1ea5p, h\u1ecd mong mu\u1ed1n ph\u00e1t tri\u1ec3n ra kh\u1ecfi vi\u1ec7c c\u1eaft gi\u1ea3m quy m\u00f4 \u0111\u00e3 l\u00e0m gi\u1ea3m doanh thu xu\u1ed1ng c\u00f2n 11 tri\u1ec7u \u0111\u00f4 la. V\u00ec v\u1eady, h\u1ecd \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t m\u1ee5c ti\u00eau c\u1ea5p cao, <\/span>$ 13 trong n\u0103m ’13<\/span><\/i> , v\u1edbi m\u1ed7i ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o khu v\u1ef1c \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5 \u0111\u01b0a ra m\u1ed9t m\u1ee5c ti\u00eau. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu 13 tri\u1ec7u \u0111\u00f4 la cho n\u0103m 2013 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n

    H\u1ecd c\u0169ng b\u1eaft \u0111\u1ea7u g\u1eb7p s\u1ef1 c\u1ed1 tr\u00ean th\u1ecb tr\u01b0\u1eddng khi bang Michigan b\u1eaft \u0111\u1ea7u cung c\u1ea5p c\u00e1c kho\u1ea3n t\u00e0i tr\u1ee3 qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n n\u01b0\u1edbc sau b\u00e3o cho c\u00e1c c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng. Kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111\u00e3 n\u1ed9p \u0111\u01a1n v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, cho ph\u00e9p h\u1ecd th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n quan tr\u1ecdng m\u00e0 h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c.<\/span><\/p>\n

    C\u00f4ng ty \u0111\u00e3 c\u1ea3m th\u1ea5y b\u1ecb \u0111\u00e1nh b\u1ea1i m\u1ed9t ch\u00fat, nh\u01b0ng \u0111i\u1ec1u n\u00e0y \u0111\u00e3 mang l\u1ea1i cho h\u1ecd \u0111\u1ed9ng l\u1ef1c c\u1ea7n thi\u1ebft. M\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00e1c con s\u1ed1 v\u00e0 ph\u1ea7n m\u1ec1m \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn. H\u1ecd \u0111\u00e3 v\u01b0\u1ee3t qu\u00e1 m\u1ee5c ti\u00eau th\u00e1ch th\u1ee9c c\u1ee7a m\u00ecnh, v\u1edbi doanh thu t\u0103ng l\u00ean g\u1ea7n 15 tri\u1ec7u \u0111\u00f4 la.<\/span><\/p>\n

    \u0110\u1ebfn l\u00fac \u0111\u00f3, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 th\u1ea5y l\u1ee3i \u00edch c\u1ee7a KPI v\u00e0 h\u1ecd b\u1eaft \u0111\u1ea7u theo d\u00f5i k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean PSMJ Circle of Excellence, ti\u00eau chu\u1ea9n ng\u00e0nh \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao c\u1ee7a Newton, <\/span>T\u1ea1p ch\u00ed Qu\u1ea3n l\u00fd D\u1ecbch v\u1ee5 Chuy\u00ean nghi\u1ec7p<\/span><\/i> d\u1ef1a tr\u00ean MA .<\/span><\/p>\n

    Frazier n\u00f3i: \u201cChia s\u1ebb m\u1ee9c \u0111\u1ed9 hi\u1ec7u su\u1ea5t c\u1ee7a ch\u00fang t\u00f4i v\u00e0 n\u00f3i v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00f3m, ‘Ch\u00fang t\u00f4i mu\u1ed1n \u0111\u1ee9ng trong nh\u00f3m t\u1ee9 ph\u00e2n v\u1ecb h\u00e0ng \u0111\u1ea7u’ \u0111\u00e3 th\u1ef1c s\u1ef1 gi\u00fap ch\u00fang t\u00f4i ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

    \u0110\u1ebfn n\u0103m 2014, doanh thu t\u0103ng l\u00ean 20 tri\u1ec7u \u0111\u00f4 la, v\u00e0 t\u1eeb \u0111\u00f3 nh\u1eefng con s\u1ed1 kh\u1ea3 quan ti\u1ebfp t\u1ee5c \u0111\u1ebfn.<\/span><\/p>\n

    M\u1ed9t \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd l\u00e0 vi\u1ec7c m\u1edf r\u1ed9ng nh\u00f3m c\u1ed5 \u0111\u00f4ng ngo\u00e0i c\u00e1c hi\u1ec7u tr\u01b0\u1edfng \u0111\u1ec3 bao g\u1ed3m c\u00e1c c\u1ed9ng s\u1ef1 c\u1ea5p cao.<\/span><\/p>\n

    Frazier n\u00f3i: \u201c\u0110\u01b0a nh\u00f3m \u0111\u00f3 v\u00e0o t\u01b0 duy l\u00e0m ch\u1ee7 \u0111\u00e3 gi\u00fap h\u1ecd th\u1ea5y \u0111\u01b0\u1ee3c m\u1ed1i t\u01b0\u01a1ng quan v\u1ec1 th\u1eddi \u0111i\u1ec3m c\u00e1c d\u1ef1 \u00e1n c\u1ee7a h\u1ecd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n, c\u00f4ng ty \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 l\u01b0\u01a1ng th\u01b0\u1edfng t\u1ed5ng th\u1ec3 c\u1ee7a c\u00e1 nh\u00e2n h\u1ecd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/span><\/p>\n

    Duy tr\u00ec t\u1ed1c \u0111\u1ed9<\/i><\/b><\/h3>\n

    \"\"<\/p>\n

    N\u0103m 2017, Rob Eggers – m\u1ed9t nh\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch k\u1ef3 c\u1ef1u c\u00f3 th\u00e2m ni\u00ean 20 n\u0103m l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty – tr\u1edf th\u00e0nh ch\u1ee7 t\u1ecbch. V\u1edbi doanh thu hi\u1ec7n \u1edf m\u1ee9c 27 tri\u1ec7u \u0111\u00f4 la, \u00f4ng t\u1eadp trung v\u00e0o vi\u1ec7c x\u00f3a n\u1ee3, tr\u1edf th\u00e0nh kh\u00f4ng c\u00f3 n\u1ee3 v\u00e0o n\u0103m 2020 v\u00e0 ki\u00ean tr\u00ec th\u1ef1c hi\u1ec7n.<\/span><\/p>\n

    H\u00e0ng th\u00e1ng, h\u1ecd t\u1ea1o m\u1ed9t b\u00e1o c\u00e1o theo nh\u00f3m d\u1ecbch v\u1ee5 cho th\u1ea5y m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng c\u1ee7a h\u1ecd, c\u00e1c h\u00f3a \u0111\u01a1n c\u1ee7a h\u1ecd, t\u1ef7 l\u1ec7 th\u1ef1c hi\u1ec7n c\u1ee7a h\u1ecd v\u00e0 b\u1ea5t k\u1ef3 kho\u1ea3n x\u00f3a n\u1ee3 n\u00e0o. H\u1ecd c\u0169ng chu\u1ea9n b\u1ecb m\u1ed9t b\u00e1o c\u00e1o \u1edf c\u1ea5p qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, hi\u1ec3n th\u1ecb h\u00e0ng n\u0103m cho t\u1ea5t c\u1ea3 c\u00e1c d\u1ef1 \u00e1n v\u00e0 (nh\u1eb9 nh\u00e0ng n\u1ebfu r\u00f5 r\u00e0ng) nh\u1eafc nh\u1edf m\u1ecdi ng\u01b0\u1eddi v\u1ec1 m\u1ee5c ti\u00eau t\u1ef7 l\u1ec7 \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 nh\u00ecn th\u1ea5y m\u00ecnh \u0111ang t\u1ee5t xu\u1ed1ng d\u01b0\u1edbi m\u1ee5c ti\u00eau \u1edf \u0111\u00e2u.<\/span><\/p>\n

    \u201cT\u1ea5t c\u1ea3 \u0111\u1ec1u r\u1ea5t minh b\u1ea1ch. M\u1ed7i nh\u00f3m c\u00f3 trang ri\u00eang c\u1ee7a h\u1ecd v\u00e0 c\u00f3 m\u1ed9t trang c\u00f4ng ty. T\u00f4i xem qua b\u1ea3n b\u00e1o c\u00e1o \u0111\u00f3 v\u00e0 vi\u1ebft ghi ch\u00fa – nh\u1eefng th\u1ee9 t\u00f4i ngh\u0129 tr\u00f4ng kh\u00f4ng \u0111\u1eb9p m\u1eaft v\u00e0 nh\u1eefng th\u1ee9 t\u00f4i ngh\u0129 tr\u00f4ng tuy\u1ec7t v\u1eddi, \u201dFrazier n\u00f3i.<\/span><\/p>\n

    Qu\u00e1 tr\u00ecnh ph\u1ea3n h\u1ed3i l\u00e0 r\u1ea5t quan tr\u1ecdng. Frazier d\u00e0nh kho\u1ea3ng m\u1ed9t gi\u1edd \u0111\u1ec3 k\u00e9o d\u1eef li\u1ec7u v\u00e0 sau \u0111\u00f3 10 gi\u1edd n\u1eefa \u0111\u1ec3 ph\u00e2n t\u00edch n\u00f3, \u0111\u01b0a ra nh\u1eadn x\u00e9t v\u00e0 th\u1ea3o lu\u1eadn v\u1edbi Eggers. Sau \u0111\u00f3, c\u00f4 \u1ea5y d\u00e0nh t\u1edbi 10 gi\u1edd n\u1eefa \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u00e0 chia s\u1ebb d\u1eef li\u1ec7u v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o b\u1ed9 ph\u1eadn phi t\u00e0i ch\u00ednh.<\/span><\/p>\n

    \u201cT\u00f4i c\u1ea3m th\u1ea5y nh\u01b0 n\u1ebfu t\u00f4i ph\u00e2n ph\u1ed1i nh\u1eefng b\u00e1o c\u00e1o \u0111\u00f3 m\u00e0 kh\u00f4ng c\u00f3 b\u00ecnh lu\u1eadn, l\u1ee3i \u00edch s\u1ebd kh\u00f4ng c\u00f3,\u201d c\u00f4 n\u00f3i.<\/span><\/p>\n

    H\u01b0\u1edbng t\u1edbi \u0110\u1ec8NH CAO<\/i><\/b><\/h3>\n

    \"\"<\/p>\n

    V\u00e0o n\u0103m 2021, Spicer Group l\u1ea7n \u0111\u1ea7u ti\u00ean v\u01b0\u1ee3t qua doanh thu 40 tri\u1ec7u \u0111\u00f4 la, t\u0103ng l\u00ean kho\u1ea3ng 225 nh\u00e2n vi\u00ean tr\u1ea3i kh\u1eafp 11 v\u0103n ph\u00f2ng. L\u1ee3i nhu\u1eadn t\u00ednh theo ph\u1ea7n tr\u0103m t\u1ed5ng doanh thu c\u0169ng t\u0103ng l\u00ean. C\u00f4ng ty \u0111\u00e3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi chi\u1ebfn th\u1eafng nh\u1ea5t qu\u00e1n c\u1ee7a tr\u1ea1ng th\u00e1i PSMJ Circle of Excellence – ngh\u0129a l\u00e0 ph\u1ea7n t\u01b0 h\u00e0ng \u0111\u1ea7u v\u1ec1 hi\u1ec7u su\u1ea5t. N\u1ebfu ti\u1ebfp t\u1ee5c duy tr\u00ec t\u1ed1c \u0111\u1ed9 trong n\u0103m nay, h\u1ecd s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c b\u1ea1ch kim \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n

    \u0110\u00f3 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh d\u00e0i \u1edf Spicer v\u00e0 ph\u1ea3i l\u00e0m vi\u1ec7c r\u1ea5t ch\u0103m ch\u1ec9. Nh\u01b0ng vai tr\u00f2 c\u1ee7a KPI trong vi\u1ec7c mang l\u1ea1i th\u00e0nh c\u00f4ng \u0111\u00e3 r\u1ea5t r\u00f5 r\u00e0ng – \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi.<\/span><\/p>\n

    \u201cM\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u0111\u00f4i khi kh\u00f4ng th\u00edch c\u00e1c con s\u1ed1 c\u1ee7a h\u1ecd ho\u1eb7c s\u1ebd cho r\u1eb1ng c\u00e1c s\u1ed1 li\u1ec7u k\u00e9m l\u00e0 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 c\u0169 ho\u1eb7c ch\u1ec9 x\u1ea3y ra m\u1ed9t l\u1ea7n. Nh\u01b0ng ph\u1ea7n l\u1edbn, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ch\u1ea5p nh\u1eadn n\u00f3, \u201dFrazier n\u00f3i. “T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec h\u1ecd ph\u1ea3i l\u00e0m l\u00e0 xem x\u00e9t k\u1ebft qu\u1ea3.”<\/span><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    T\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c; nh\u01b0ng n\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00e1c con s\u1ed1 v\u00e0 n\u1ed7 l\u1ef1c t\u1eadp trung \u0111\u1ec3 l\u00e0m cho c\u00e1c con s\u1ed1 t\u0103ng l\u00ean. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t. Nh\u1eefng…<\/p>\n","protected":false},"author":80,"featured_media":15688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,20],"tags":[],"acf":[],"yoast_head":"\nX\u00e2y d\u1ef1ng t\u01b0 duy KPI \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng - ActionCOACH Doanh Ch\u1ee7<\/title>\n<meta name=\"description\" content=\"Trong khi m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 v\u1ebb kh\u00f4ng tho\u1ea3i m\u00e1i v\u1edbi c\u00e1c con s\u1ed1. 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