{"id":16158,"date":"2022-11-22T14:37:29","date_gmt":"2022-11-22T07:37:29","guid":{"rendered":"https:\/\/actioncoachdoanhchu.com\/?p=16158"},"modified":"2022-11-22T14:50:56","modified_gmt":"2022-11-22T07:50:56","slug":"10-buoc-xay-dung-chien-luoc-kinh-doanh","status":"publish","type":"post","link":"https:\/\/isharkcoaching.com\/en\/10-buoc-xay-dung-chien-luoc-kinh-doanh\/","title":{"rendered":"10 B\u01af\u1edaC X\u00c2Y D\u1ef0NG CHI\u1ebeN L\u01af\u1ee2C KINH DOANH"},"content":{"rendered":"

Kh\u00f4ng nghi\u00ean c\u1ee9u v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c kinh doanh; nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh v\u1ed9i v\u00e0ng v\u00e0 thi\u1ebfu s\u00e1ng su\u1ed1t, \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn gi\u00e1 tr\u1ecb doanh nghi\u1ec7p c\u1ee7a h\u1ecd. <\/span>Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 c\u00e1c CEO th\u01b0\u1eddng xuy\u00ean u\u1ed1ng qu\u00e1 nhi\u1ec1u caffein, c\u0103ng th\u1eb3ng v\u00e0 thi\u1ebfu th\u1eddi gian. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 b\u1ecb \u201cm\u00ea ho\u1eb7c\u201d b\u1edfi c\u00e1c m\u1eabu k\u1ebf ho\u1ea1ch kinh doanh chi\u1ebfn l\u01b0\u1ee3c d\u1ec5 s\u1eed d\u1ee5ng mang l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c kinh doanh nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng m\u1eabu c\u00f3 s\u1eb5n g\u00e2y xu h\u01b0\u1edbng th\u00fac \u0111\u1ea9y suy ngh\u0129 thi\u1ec3n c\u1eadn v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c k\u00e9m t\u00ednh th\u1ef1c thi. K\u1ebft qu\u1ea3 th\u01b0\u1eddng cho ra m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 gi\u1ed1ng k\u1ebf ho\u1ea1ch ng\u1eafn h\u1ea1n h\u01a1n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c s\u1ef1.<\/span><\/span><\/p>\n

K<\/span>\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c <\/span><\/a>kinh doanh v\u00e0 th\u1eadm ch\u00ed l\u00e0 t\u1ea7m nh\u00ecn, kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c ngh\u0129 ra m\u1ed9t c\u00e1ch t\u00ecnh c\u1edd trong v\u00e0i gi\u1edd. Th\u00f4ng th\u01b0\u1eddng, l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c g\u1eafn li\u1ec1n v\u1edbi vi\u1ec7c ho\u00e0n th\u00e0nh ph\u00e2n t\u00edch SWOT.\u00a0<\/span><\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 g\u00ec?<\/b><\/h2>\n

\"\"<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 m\u1ed9t l\u1ed9 tr\u00ecnh ho\u1eb7c k\u1ebf ho\u1ea1ch thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng ho\u1eb7c c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng. Nh\u1eefng nguy\u00ean t\u1eafc h\u01b0\u1edbng d\u1eabn n\u00e0y n\u00ean \u0111\u01b0\u1ee3c chia s\u1ebb trong to\u00e0n t\u1ed5 ch\u1ee9c \u0111\u1ec3 gi\u00fap c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/span><\/p>\n

X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh trong 10 b\u01b0\u1edbc<\/b><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 b\u01b0\u1edbc b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed1t nh\u1ea5t v\u00e0 th\u1ef1c hi\u1ec7n ch\u00fang m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c:<\/span><\/p>\n

1. Ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn \u0111\u00edch th\u1ef1c.<\/i><\/b><\/h3>\n

T\u1ea7m nh\u00ecn l\u00e0 m\u1ed9t t\u1eeb tr\u1eebu t\u01b0\u1ee3ng c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng th\u1ee9 kh\u00e1c nhau \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nhau. Theo c\u00e1ch c\u1ed5 \u0111i\u1ec3n, m\u1ed9t tuy\u00ean b\u1ed1 v\u1ec1 t\u1ea7m nh\u00ecn ho\u1eb7c t\u1ea7m nh\u00ecn l\u00e0 m\u1ed9t b\u1ee9c \u1ea3nh ch\u1ee5p nhanh v\u1ec1 t\u01b0\u01a1ng lai. N\u00f3 n\u00ean bao g\u1ed3m nguy\u1ec7n v\u1ecdng v\u1ec1 lo\u1ea1i h\u00ecnh c\u00f4ng ty m\u00e0 b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh; kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh, n\u00f3 tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng th\u00e0nh c\u00f4ng tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o (kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng, kh\u1ed1i l\u01b0\u1ee3ng, v.v.).<\/span><\/p>\n

2. X\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/i><\/b><\/h3>\n

V\u1ec1 b\u1ea3n ch\u1ea5t, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kinh doanh l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1ch m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Trong nhi\u1ec1u l\u0129nh v\u1ef1c c\u1ee7a n\u1ec1n kinh t\u1ebf, c\u00e1c c\u00f4ng ty b\u1ecb m\u1eafc k\u1eb9t trong s\u1ef1 \u0111\u1ed3ng b\u1ed9. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng n\u00ean xem x\u00e9t c\u00e1ch m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o ra kh\u00f4ng gian c\u1ea1nh tranh trong vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5, m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i, v.v.<\/span><\/p>\n

\"\"<\/p>\n

3. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/i><\/b><\/h3>\n

M\u1ed9t trong nh\u1eefng r\u00e0o c\u1ea3n quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi k\u1ebf ho\u1ea1ch kinh doanh chi\u1ebfn l\u01b0\u1ee3c l\u00e0 nh\u1eafm m\u1ee5c ti\u00eau k\u00e9m. Kh\u00f4ng c\u00f3 c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00e1c c\u00f4ng ty g\u1eb7p ph\u1ea3i t\u00ecnh tr\u1ea1ng th\u00f4ng \u0111i\u1ec7p kh\u00f4ng r\u00f5 r\u00e0ng v\u00e0 do \u0111\u00f3 c\u00f3 s\u1ef1 sai l\u1ec7ch gi\u1eefa b\u00e1n h\u00e0ng v\u00e0 marketing. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 chuy\u00ean ng\u00e0nh cho ph\u00e9p c\u00e1c c\u00f4ng ty t\u1eadp trung ngu\u1ed3n l\u1ef1c.<\/span><\/p>\n

C\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng mang l\u1ea1i cho c\u00f4ng ty kh\u1ea3 n\u0103ng t\u1ea1o ra m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng t\u00edch h\u1ee3p, trong \u0111\u00f3 ti\u1ebfp th\u1ecb th\u00fac \u0111\u1ea9y n\u0103ng su\u1ea5t b\u00e1n h\u00e0ng. K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 h\u01a1n khi c\u00e1c m\u1ee5c ti\u00eau ch\u1eb7t ch\u1ebd.<\/span><\/p>\n

4. T\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng c\u00f3 h\u1ec7 th\u1ed1ng.<\/i><\/b><\/h3>\n

M\u1ed9t c\u00f4ng ty th\u1ecbnh v\u01b0\u1ee3ng l\u00e0 m\u1ed9t c\u00f4ng ty \u0111ang ph\u00e1t tri\u1ec3n. Ch\u1ec9 th\u00f4ng qua t\u0103ng tr\u01b0\u1edfng, c\u00e1c c\u00f4ng ty m\u1edbi c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng th\u1ee9 nh\u01b0 c\u00f4ng ngh\u1ec7, con ng\u01b0\u1eddi t\u1ed1t nh\u1ea5t v\u00e0 thi\u1ebft b\u1ecb m\u1edbi. K\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c n\u00ean x\u00e1c \u0111\u1ecbnh c\u00f4ng ty s\u1ebd ph\u00e1t tri\u1ec3n \u1edf nh\u1eefng ph\u00e2n kh\u00fac n\u00e0o v\u00e0 v\u1edbi t\u1ef7 l\u1ec7 bao nhi\u00eau, \u0111\u1ec3 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mang l\u1ea1i k\u1ebft qu\u1ea3 l\u1ee3i nhu\u1eadn r\u00f2ng c\u1ee5 th\u1ec3.<\/span><\/p>\n

Ch\u1ec9 sau khi \u0111i \u0111\u1ebfn nh\u1eefng k\u1ebft lu\u1eadn nh\u01b0 v\u1eady, m\u1ed9t c\u00f4ng ty m\u1edbi c\u00f3 th\u1ec3 bi\u1ebft m\u00ecnh c\u00f3 th\u1ec3 chi tr\u1ea3 bao nhi\u00eau v\u1ec1 v\u1ed1n \u0111\u1ea7u t\u01b0, chi ph\u00ed chung, v.v.<\/span><\/p>\n

\"\"<\/p>\n

5. \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean th\u1ef1c t\u1ebf.<\/i><\/b><\/h3>\n

Ch\u00fang ta lu\u00f4n t\u00ecm th\u1ea5y th\u00f4ng tin h\u1eefu \u00edch trong vi\u1ec7c h\u00ecnh th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/span><\/p>\n

6. K\u1ebf ho\u1ea1ch kinh doanh chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n.<\/i><\/b><\/h3>\n

Tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1ea7m nh\u00ecn l\u1eadp k\u1ebf ho\u1ea1ch c\u00f3 v\u1ebb b\u1ecb ng\u1eafn \u0111i so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y. Tuy nhi\u00ean, ch\u1ec9 suy ngh\u0129 t\u1eeb qu\u00fd n\u00e0y sang qu\u00fd kh\u00e1c l\u00e0 m\u1ed9t \u201cc\u00e1i b\u1eaby” c\u00f3 th\u1ec3 c\u01b0\u1edbp \u0111i kh\u1ea3 n\u0103ng nh\u00ecn nh\u1eadn c\u1ee7a c\u00e1c doanh nghi\u1ec7p. C\u00e1c c\u00f4ng ty t\u1ed1t nh\u1ea5t lu\u00f4n\u00a0 coi chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t chu k\u1ef3 h\u00e0ng n\u0103m ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n t\u0129nh, di\u1ec5n ra m\u1ed9t l\u1ea7n duy nh\u1ea5t.<\/span><\/p>\n

7. Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t.<\/i><\/b><\/h3>\n

C\u00e1c c\u00f4ng ty ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 duy tr\u00ec chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n trong khi v\u1eabn linh ho\u1ea1t. V\u00ed d\u1ee5, m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i. C\u00e1c c\u00f4ng ty n\u00ean \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i d\u00e0i h\u1ea1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean th\u00f4ng tin m\u1edbi (h\u1ecdp th\u01b0\u1eddng xuy\u00ean – c\u00f3 th\u1ec3 l\u00e0 h\u00e0ng qu\u00fd) \u0111\u1ec3 xoay tr\u1ee5c.<\/span><\/p>\n

Jeff Bezos c\u1ee7a Amazon t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c h\u1ecdp chi\u1ebfn l\u01b0\u1ee3c v\u00e0o th\u1ee9 Ba h\u00e0ng tu\u1ea7n \u0111\u1ec3 gi\u1eef cho n\u00f3 lu\u00f4n trong \u0111\u1ea7u \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"\"<\/p>\n

8. C\u00f3 chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n.<\/i><\/b><\/h3>\n

V\u00e0o th\u1eddi \u0111i\u1ec3m m\u00e0 c\u00e1c c\u00f4ng ty \u0111ang tuy\u1ec3n d\u1ee5ng nhi\u1ec1u nh\u00e2n vi\u00ean th\u1ebf h\u1ec7 Z h\u01a1n, th\u00ec s\u1ebd c\u00f3 s\u1ef1 linh ho\u1ea1t cao h\u01a1n.\u00a0<\/span><\/p>\n

Quy\u1ebft \u0111\u1ecbnh \u0111\u01b0a ai v\u00e0o qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn quan tr\u1ecdng. Ch\u00fang t\u00f4i khuy\u00ean c\u00e1c ch\u1ee7 doanh nghi\u1ec7p n\u00ean bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi m\u00e0 h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0 c\u00f3 th\u1ec3 suy ngh\u0129 m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n

9. \u0110\u1ea7u t\u01b0 th\u1eddi gian v\u00e0o c\u00f4ng vi\u1ec7c chu\u1ea9n b\u1ecb.<\/i><\/b><\/h3>\n

N\u1ebfu b\u1ea1n mu\u1ed1n c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ee7a m\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac, h\u00e3y y\u00eau c\u1ea7u h\u1ecd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 chu\u1ea9n b\u1ecb th\u00f4ng tin li\u00ean quan tr\u01b0\u1edbc c\u00e1c cu\u1ed9c h\u1ecdp chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/span><\/p>\n

10. \u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n xu\u1ea5t s\u1eafc.<\/i><\/b><\/h3>\n

M\u1ed7i chi\u1ebfn l\u01b0\u1ee3c n\u00ean \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng:<\/span><\/p>\n

C\u00f3 m\u1ed9t <\/span>k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c<\/b><\/a> m\u00e0 h\u1ecd theo d\u00f5i<\/b> th\u01b0\u1eddng xuy\u00ean (th\u01b0\u1eddng l\u00e0 h\u00e0ng th\u00e1ng).<\/span><\/p>\n