{"id":16857,"date":"2023-02-23T17:25:06","date_gmt":"2023-02-23T10:25:06","guid":{"rendered":"https:\/\/actioncoachdoanhchu.com\/?p=16857"},"modified":"2023-02-23T17:25:06","modified_gmt":"2023-02-23T10:25:06","slug":"mo-hinh-kinh-doanh-canvas-chia-khoa-vang-cho-startup","status":"publish","type":"post","link":"https:\/\/isharkcoaching.com\/en\/mo-hinh-kinh-doanh-canvas-chia-khoa-vang-cho-startup\/","title":{"rendered":"M\u00f4 h\u00ecnh kinh doanh Canvas – Ch\u00eca kh\u00f3a v\u00e0ng cho Startup\u00a0"},"content":{"rendered":"

Business Model Canvas (BMC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kinh doanh \u0111\u00e1ng tin c\u1eady kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c c\u00e1c startup s\u1eed d\u1ee5ng m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng b\u1edfi c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u01b0 Facebook, Google, P&G, GE,… Kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp, BMC c\u00f2n gi\u00fap cho c\u00e1c doanh nghi\u1ec7p l\u00e2u n\u0103m x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh, c\u1ee5 th\u1ec3 v\u00e0 hi\u1ec7u qu\u1ea3. T\u1ea1i Vi\u1ec7t Nam, BMC c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh doanh nghi\u1ec7p v\u00e0 t\u00ecm ra ph\u01b0\u01a1ng th\u1ee9c t\u1ea1o l\u1ee3i nhu\u1eadn t\u1ed1i \u01b0u.<\/span><\/p>\n

1. Business Model Canvas – M\u00f4 h\u00ecnh kinh doanh Canvas l\u00e0 g\u00ec?<\/b><\/h2>\n

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M\u00f4 h\u00ecnh kinh doanh Canvas, hay Business Model Canvas, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi c\u00e1c chuy\u00ean gia qu\u1ea3n tr\u1ecb ng\u01b0\u1eddi Th\u1ee5y \u0110i\u1ec3n v\u00e0 B\u1ec9. M\u00f4 h\u00ecnh n\u00e0y s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ec3 th\u1ec3 hi\u1ec7n th\u00f4ng tin v\u1ec1 c\u00e1c nh\u00e2n t\u1ed1 \u0111\u1ea7u v\u00e0o trong chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft.<\/span><\/p>\n

B\u00ean c\u1ea1nh vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh m\u1edbi, m\u00f4 h\u00ecnh n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i c\u1ee7a c\u00e1c c\u00f4ng ty. Business Model Canvas \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m r\u1ed9ng r\u00e3i trong gi\u1edbi kinh doanh nh\u1edd l\u1ee3i \u00edch v\u00e0 hi\u1ec7u qu\u1ea3 m\u00e0 n\u00f3 mang l\u1ea1i. Nhi\u1ec1u doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 v\u00e0 \u0111ang \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh Canvas \u0111\u1ec3 ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh doanh nghi\u1ec7p v\u00e0 t\u00ecm ra ph\u01b0\u01a1ng th\u1ee9c t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

2. 9 th\u00e0nh ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong M\u00f4 h\u00ecnh kinh doanh Canvas\u00a0<\/b><\/h2>\n

Trong cu\u1ed1n Business Model Generation, Alexander Osterwalder v\u00e0 Yves Pigneur \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u00f4 h\u00ecnh kinh doanh g\u1ed3m 9 th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i, t\u01b0\u01a1ng \u1ee9ng v\u1edbi 9 tr\u1ee5 c\u1ed9t t\u1ea1o n\u00ean m\u1ed9t t\u1ed5 ch\u1ee9c kinh doanh. M\u1ee5c \u0111\u00edch c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1eadp trung h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u1eb1ng c\u00e1ch minh h\u1ecda ti\u00eau ch\u00ed \u0111\u00e1nh \u0111\u1ed5i ti\u1ec1m n\u0103ng. C\u00e1c tr\u1ee5 c\u1ed9t bao g\u1ed3m \u0110\u1ed1i t\u00e1c ch\u00ednh, Ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u1ecdng y\u1ebfu, Ngu\u1ed3n l\u1ef1c ch\u1ee7 ch\u1ed1t, Gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb, Quan h\u1ec7 kh\u00e1ch h\u00e0ng, K\u00eanh th\u00f4ng tin v\u00e0 Ph\u00e2n ph\u1ed1i, Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, C\u01a1 c\u1ea5u chi ph\u00ed v\u00e0 D\u00f2ng doanh thu.<\/span><\/p>\n

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– Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u2013 Customer Segment (CS)<\/i><\/b><\/h3>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong 9 tr\u1ee5 c\u1ed9t c\u1ee7a m\u00f4 h\u00ecnh kinh doanh Canvas. M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau n\u00ean vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng. C\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 th\u1ec3 thu\u1ed9c th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang, th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ho\u1eb7c th\u1ecb tr\u01b0\u1eddng \u0111a m\u1eb7t. X\u00e1c \u0111\u1ecbnh r\u00f5 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, \u0111em l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb th\u1eb7ng d\u01b0 cho doanh nghi\u1ec7p.<\/span><\/p>\n

– Gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb – Value Propositions (VP)<\/i><\/b><\/h3>\n

\u0110\u00e2y l\u00e0 c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cung c\u1ea5p cho c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p ti\u1ec7n l\u1ee3i, hi\u1ec7u qu\u1ea3 ho\u1eb7c \u0111\u1ed9c \u0111\u00e1o gi\u00fap s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n c\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7, kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thay v\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n

– C\u00e1c k\u00eanh th\u00f4ng tin v\u00e0 ph\u00e2n ph\u1ed1i – Channels<\/i><\/b><\/h3>\n

K\u00eanh th\u00f4ng tin v\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 c\u00e1c c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng. \u0110\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh th\u00f4ng tin v\u00e0 ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. T\u1ed1t nh\u1ea5t l\u00e0 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c k\u00eanh offline (c\u1eeda h\u00e0ng, \u0111\u1ea1i l\u00fd) v\u00e0 online (website, m\u1ea1ng x\u00e3 h\u1ed9i) \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/span><\/p>\n

– Quan h\u1ec7 kh\u00e1ch h\u00e0ng \u2013 Customer Relationships (CR)<\/i><\/b><\/h3>\n

Quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 vi\u1ec7c t\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Vi\u1ec7c duy tr\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ec1u r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

– D\u00f2ng doanh thu – Revenue Streams (RS)<\/i><\/b><\/h3>\n

D\u00f2ng doanh thu l\u00e0 c\u00e1c ngu\u1ed3n thu nh\u1eadp ch\u00ednh c\u1ee7a doanh nghi\u1ec7p t\u1eeb c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau. N\u00f3 \u0111\u01b0\u1ee3c coi nh\u01b0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh kinh doanh. D\u00f2ng doanh thu l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 quan t\u00e2m v\u00e0 \u0111\u00e1nh gi\u00e1 cao.<\/span><\/p>\n

– Key Resources (KR)\u00a0<\/i><\/b><\/h3>\n

Hay c\u00f2n g\u1ecdi l\u00e0 Ngu\u1ed3n l\u1ef1c ch\u1ee7 ch\u1ed1t – l\u00e0 nh\u1eefng ngu\u1ed3n l\u1ef1c quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 t\u1ed3n t\u1ea1i. C\u00e1c ngu\u1ed3n l\u1ef1c n\u00e0y bao g\u1ed3m ngu\u1ed3n l\u1ef1c v\u1eadt ch\u1ea5t, ngu\u1ed3n l\u1ef1c tr\u00ed tu\u1ec7, ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n l\u1ef1c. Nh\u1eefng ngu\u1ed3n l\u1ef1c n\u00e0y s\u1ebd quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ea7u ra c\u1ee7a doanh nghi\u1ec7p. Ngu\u1ed3n l\u1ef1c v\u1eadt ch\u1ea5t bao g\u1ed3m c\u00e1c t\u00e0i s\u1ea3n nh\u01b0 trang thi\u1ebft b\u1ecb ph\u1ee5c v\u1ee5 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh, trong khi ngu\u1ed3n l\u1ef1c tr\u00ed tu\u1ec7 bao g\u1ed3m ki\u1ebfn th\u1ee9c, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1eb1ng s\u00e1ng ch\u1ebf. Ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh li\u00ean quan \u0111\u1ebfn c\u00e1c d\u00f2ng v\u1ed1n, ngu\u1ed3n thu nh\u1eadp v\u00e0 nh\u00e2n l\u1ef1c, bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh li\u00ean quan \u0111\u1ebfn nh\u00e2n s\u1ef1.<\/span><\/p>\n

– Key Activities (KA)\u00a0<\/i><\/b><\/h3>\n

Hay c\u00f2n g\u1ecdi l\u00e0 Ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u1ecdng y\u1ebfu – l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 ti\u1ebfp t\u1ee5c kinh doanh. Theo m\u00f4 h\u00ecnh kinh doanh Canvas, KA s\u1eed d\u1ee5ng KR \u0111\u1ec3 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb (VP), t\u1eeb \u0111\u00f3 mang l\u1ea1i l\u1ee3i nhu\u1eadn (RS).<\/span><\/p>\n

\u0110\u1ed1i t\u00e1c ch\u00ednh – Key Partnerships (KP)<\/i><\/b><\/h3>\n

Vi\u1ec7c thi\u1ebft l\u1eadp li\u00ean minh v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c l\u00e0 r\u1ea5t quan tr\u1ecdng cho c\u1ea3 doanh nghi\u1ec7p startup v\u00e0 doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh l\u1eadp l\u00e2u n\u0103m. C\u00f3 4 lo\u1ea1i \u0111\u1ed1i t\u00e1c ch\u00ednh c\u1ee7a doanh nghi\u1ec7p: \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa c\u00e1c c\u00f4ng ty kh\u00f4ng c\u1ea1nh tranh v\u1edbi nhau, \u0111\u1ed1i t\u00e1c gi\u1eefa c\u00e1c c\u00f4ng ty l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a nhau \u0111\u1ec3 c\u00f9ng n\u00e2ng cao th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i t\u00e1c c\u00f9ng \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed1i t\u00e1c trong quan h\u1ec7 kinh doanh mua b\u00e1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ea7u v\u00e0o cho c\u00f4ng ty.<\/span><\/p>\n

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C\u01a1 c\u1ea5u chi ph\u00ed – Cost Structure (CS)<\/i><\/b><\/h3>\n

B\u1eb1ng c\u00e1ch nh\u00ecn v\u00e0o c\u01a1 c\u1ea5u chi ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c doanh thu t\u1ed1i thi\u1ec3u c\u1ea7n \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn. N\u1ebfu th\u00f4ng qua c\u01a1 c\u1ea5u chi ph\u00ed, doanh nghi\u1ec7p nh\u1eadn th\u1ea5y r\u1eb1ng m\u00ecnh \u0111ang \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n so v\u1edbi m\u1ee9c doanh thu m\u00e0 n\u00f3 \u0111ang t\u1ea1o ra, ch\u1ee7 doanh nghi\u1ec7p s\u1ebd c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i k\u1ebft c\u1ea5u chi ph\u00ed. Th\u01b0\u1eddng th\u00ec n\u1ebfu doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u01a1 c\u1ea5u chi ph\u00ed c\u1ee7a h\u1ecd \u0111ang l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn, h\u1ecd s\u1ebd th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 thay \u0111\u1ed5i nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u0103ng doanh thu. C\u00e1ch ti\u1ebfp c\u1eadn th\u00f4ng th\u01b0\u1eddng l\u00e0 t\u00ecm ki\u1ebfm c\u00e1c c\u00e1ch ti\u1ebft ki\u1ec7m chi ph\u00ed th\u00f4ng qua vi\u1ec7c c\u1eaft gi\u1ea3m ho\u1eb7c t\u1ed1i \u0111a h\u00f3a s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3. Ngo\u00e0i ra, h\u1ecd c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c ngu\u1ed3n l\u1ef1c m\u1edbi ho\u1eb7c c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1ec3 gi\u00fap gi\u1ea3m thi\u1ec3u chi ph\u00ed v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh.<\/span><\/p>\n

Tuy nhi\u00ean, vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh c\u01a1 c\u1ea5u chi ph\u00ed c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng. N\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, c\u1ea7n ph\u1ea3i c\u00f3 k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh c\u01a1 c\u1ea5u chi ph\u00ed m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng.<\/span><\/p>\n

3. T\u1ea1i sao n\u00ean l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh kinh doanh Canvas<\/b><\/h2>\n

\"\"<\/p>\n

 <\/p>\n

M\u00f4 h\u00ecnh kinh doanh Canvas cung c\u1ea5p cho doanh nghi\u1ec7p nh\u1eefng l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i trong vi\u1ec7c ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh. M\u00f4 h\u00ecnh n\u00e0y c\u00f3 3 \u01b0u \u0111i\u1ec3m ch\u00ednh sau:<\/span><\/p>\n

    \n
  • T\u1eadp trung: B\u1eb1ng c\u00e1ch v\u1ebd m\u00f4 h\u00ecnh tr\u00ean gi\u1ea5y l\u1edbn, c\u00e1c th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham gia c\u00f9ng suy ngh\u0129 v\u00e0 \u0111\u01b0a ra \u00fd ki\u1ebfn. Vi\u1ec7c n\u00e0y gi\u00fap cho ban gi\u00e1m \u0111\u1ed1c c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 doanh nghi\u1ec7p v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn. M\u00f4 h\u00ecnh Canvas \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nhi\u1ec1u c\u00f4ng ty n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng th\u1ee9 quan tr\u1ecdng cho vi\u1ec7c kinh doanh.<\/span><\/li>\n
  • Linh ho\u1ea1t: M\u00f4 h\u00ecnh n\u00e0y d\u1ec5 d\u00e0ng thay \u0111\u1ed5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh t\u1eeb g\u00f3c \u0111\u1ed9 l\u1eadp k\u1ebf ho\u1ea1ch b\u1edfi v\u00ec t\u1ea5t c\u1ea3 y\u1ebfu t\u1ed1 \u0111\u1ec1u n\u1eb1m tr\u00ean c\u00f9ng m\u1ed9t trang gi\u1ea5y.<\/span><\/li>\n
  • R\u00f5 r\u00e0ng: 9 y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh Canvas \u0111\u1ec1u \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y tr\u00ean c\u00f9ng m\u1ed9t trang gi\u1ea5y, gi\u00fap cho vi\u1ec7c theo d\u00f5i v\u00e0 ti\u1ebfp c\u1eadn t\u1eeb m\u1ecdi c\u1ea5p \u0111\u1ed9 nh\u00e2n vi\u00ean v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd tr\u1edf n\u00ean r\u00f5 r\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian h\u01a1n.<\/span><\/li>\n<\/ul>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Business Model Canvas (BMC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kinh doanh \u0111\u00e1ng tin c\u1eady kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c c\u00e1c startup s\u1eed d\u1ee5ng m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng b\u1edfi c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u01b0 Facebook, Google, P&G, GE,… Kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c doanh…<\/p>\n","protected":false},"author":80,"featured_media":16864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,20],"tags":[],"acf":[],"yoast_head":"\nM\u00f4 h\u00ecnh kinh doanh Canvas - Ch\u00eca kh\u00f3a v\u00e0ng cho Startup\u00a0 -<\/title>\n<meta name=\"description\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh Canvas - m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ph\u00e1c th\u1ea3o m\u00f4 h\u00ecnh kinh doanh, t\u1eadp trung \u00fd t\u01b0\u1edfng v\u00e0 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng kinh doanh\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isharkcoaching.com\/mo-hinh-kinh-doanh-canvas-chia-khoa-vang-cho-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f4 h\u00ecnh kinh doanh Canvas - 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