{"id":16937,"date":"2023-02-28T17:36:09","date_gmt":"2023-02-28T10:36:09","guid":{"rendered":"https:\/\/actioncoachdoanhchu.com\/?p=16937"},"modified":"2023-02-28T17:36:09","modified_gmt":"2023-02-28T10:36:09","slug":"9-xu-huong-marketing-so-nam-2023-can-duoc-doanh-nghiep-chu-y","status":"publish","type":"post","link":"https:\/\/isharkcoaching.com\/en\/9-xu-huong-marketing-so-nam-2023-can-duoc-doanh-nghiep-chu-y\/","title":{"rendered":"9 xu h\u01b0\u1edbng marketing s\u1ed1 n\u0103m 2023 c\u1ea7n \u0111\u01b0\u1ee3c doanh nghi\u1ec7p ch\u00fa \u00fd"},"content":{"rendered":"

N\u0103m 2023, th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb s\u1ed1 s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u1edbi s\u1ef1 gia t\u0103ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb s\u1ed1. C\u00e1c doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1eadp trung v\u00e0o c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c n\u1ed9i dung v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n v\u00e0 n\u00e2ng cao t\u00ednh t\u01b0\u01a1ng t\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 d\u1ef1 \u0111o\u00e1n 9 xu h\u01b0\u1edbng marketing s\u1ed1 n\u0103m 2023 n\u1ed5i b\u1eadt nh\u1ea5t m\u00e0 m\u1ecdi doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd!<\/span><\/p>\n

1. Content khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c<\/b><\/h2>\n

Interactive Content – T\u01b0\u01a1ng t\u00e1c \u0111\u1ed9ng l\u00e0 h\u00ecnh th\u1ee9c s\u1ea3n xu\u1ea5t n\u1ed9i dung k\u00edch th\u00edch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ti\u1ebfp thu th\u00f4ng tin. N\u00f3 kh\u00f4ng ch\u1ec9 cung c\u1ea5p ki\u1ebfn th\u1ee9c m\u00e0 c\u00f2n mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m g\u1ea7n g\u0169i, th\u1ef1c t\u1ebf cho ng\u01b0\u1eddi d\u00f9ng. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Barclays, 82% kh\u00e1ch h\u00e0ng cho r\u1eb1ng tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb ngang v\u1edbi gi\u00e1 s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c n\u00e0y bao g\u1ed3m nh\u1ea5p chu\u1ed9t, th\u00edch, chia s\u1ebb b\u00e0i vi\u1ebft, tham gia kh\u1ea3o s\u00e1t ho\u1eb7c l\u00e0m b\u00e0i quiz, test\u2026 Trong \u0111\u00f3, quiz l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u gi\u00e1o d\u1ee5c ng\u01b0\u1eddi d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, n\u00f3 c\u00f2n gi\u00fap thu th\u1eadp l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn nh\u01b0 \u0111\u1ecba ch\u1ec9 email v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i b\u1eb1ng c\u00e1ch th\u00eam c\u00e2u h\u1ecfi \u0111\u0103ng k\u00fd v\u00e0o cu\u1ed1i b\u00e0i Quiz. Hi\u1ec7n nay, BuzzFeed, Kahoot! v\u00e0 Trivia Quizzes l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o quiz ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

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2. S\u1eed d\u1ee5ng h\u00e0o quang KOL<\/b><\/h2>\n

N\u0103m 2022, h\u01a1n 30% chuy\u00ean gia Marketing tr\u00ean to\u00e0n c\u1ea7u d\u1ef1 \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 th\u00eam v\u00e0o Influencer Marketing. \u0110i\u1ec1u n\u00e0y l\u00e0 do nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 c\u00f3 m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u0111\u00f4ng \u0111\u1ea3o. Khi h\u1ee3p t\u00e1c v\u1edbi h\u1ecd, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e1ng k\u1ec3. T\u00f9y thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1edbi h\u00e0ng ch\u1ee5c ngh\u00ecn ng\u01b0\u1eddi theo d\u00f5i v\u00e0 t\u0103ng d\u1ea7n s\u1ed1 l\u01b0\u1ee3ng n\u00e0y theo th\u1eddi gian.<\/span><\/p>\n

3. Video ng\u1eafn v\u1eabn l\u00e0 m\u00f3n \u0103n kho\u00e1i kh\u1ea9u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/h2>\n

Nh\u1ecbp s\u1ed1ng nhanh hi\u1ec7n nay d\u1eabn \u0111\u1ebfn s\u1ef1 t\u1eadp trung v\u00e0 kho\u1ea3ng ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u1eafn h\u01a1n. Thay v\u00ec s\u1eed d\u1ee5ng n\u1ed9i dung v\u0103n b\u1ea3n d\u00e0i ho\u1eb7c video d\u00e0i, s\u1eed d\u1ee5ng k\u1ecbch b\u1ea3n d\u1ea1ng ng\u1eafn g\u1ecdn \u0111\u1ec3 th\u1ec3 hi\u1ec7n nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, k\u1ec3 c\u1ea3 khi h\u1ecd \u0111ang di chuy\u1ec3n.<\/span><\/p>\n

Theo m\u1ed9t kh\u1ea3o s\u00e1t, kho\u1ea3ng 90% c\u00e1c chuy\u00ean gia Marketing tr\u00ean to\u00e0n c\u1ea7u \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o video d\u1ea1ng ng\u1eafn v\u00e0 mong mu\u1ed1n ph\u00e1t tri\u1ec3n k\u00eanh n\u00e0y trong n\u0103m 2023.<\/span><\/p>\n

4. C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

Trong n\u0103m 2023, d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n v\u00e0 c\u1ea3m x\u00fac s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch Marketing hi\u1ec7u qu\u1ea3. Th\u00f4ng qua vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 g\u1ee3i c\u1ea3m x\u00fac, t\u1ea1o d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

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5. Tr\u1ea3i nghi\u1ec7m<\/b><\/h2>\n

C\u00e1c xu h\u01b0\u1edbng Marketing n\u0103m 2023 \u0111ang ph\u00e1t tri\u1ec3n l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch h\u1ecd tham gia tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c lo\u1ea1i h\u00ecnh Marketing n\u00e0y mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u00e2n th\u1eadt gi\u1eefa nh\u00e0 cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

6. S\u1ef1 ki\u1ec7n \u1ea3o<\/b><\/h2>\n

\u0110\u00fang v\u1eady, s\u1ef1 ki\u1ec7n \u1ea3o v\u1eabn s\u1ebd l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong n\u0103m 2023, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh d\u1ecbch b\u1ec7nh v\u1eabn \u0111ang di\u1ec5n ra v\u00e0 t\u00ecnh h\u00ecnh kh\u00f3 l\u01b0\u1eddng. Tuy nhi\u00ean, khi c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c ph\u1ee5c h\u1ed3i tr\u1edf l\u1ea1i, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1ebd chuy\u1ec3n \u0111\u1ed5i l\u1ea1i sang c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 g\u1eb7p g\u1ee1, giao l\u01b0u v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp h\u01a1n. Tuy nhi\u00ean, s\u1ef1 ki\u1ec7n \u1ea3o v\u1eabn c\u00f2n l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u1ebfn kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed cho c\u00e1c doanh nghi\u1ec7p.<\/span><\/p>\n

7. N\u00e2ng cao m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean ch\u0103m s\u00f3c<\/b><\/h2>\n

S\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u00e1ng tin c\u1eady v\u00e0 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. N\u1ebfu nh\u00e2n vi\u00ean kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u00fang c\u00e1ch ho\u1eb7c kh\u00f4ng c\u00f3 th\u00e1i \u0111\u1ed9 t\u1ed1t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng cao s\u1ebd l\u00e0m m\u1ea5t \u0111i s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean \u0111\u00fang c\u00e1ch v\u00e0 \u0111\u1ea3m b\u1ea3o th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 t\u1ed1t c\u1ee7a nh\u00e2n vi\u00ean l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft.<\/span><\/p>\n

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8. Tr\u1ef1c quan ho\u00e1 n\u1ed9i dung c\u1ea7n truy\u1ec1n t\u1ea3i<\/b><\/h2>\n

H\u00ecnh \u1ea3nh v\u00e0 video l\u00e0 hai h\u00ecnh th\u1ee9c n\u1ed9i dung tr\u1ef1c quan ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Instagram, TikTok, YouTube, v.v. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video, doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n, gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng t\u00e1c m\u1edbi nh\u01b0 AR (Augmented Reality) v\u00e0 VR (Virtual Reality) c\u0169ng \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

9. Ph\u1ea3n h\u1ed3i t\u1ee9c th\u1eddi, m\u1ecdi l\u00fac – m\u1ecdi n\u01a1i<\/b><\/h2>\n

Chatbot v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 nh\u1eafn tin t\u1ee9c th\u1eddi \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong b\u1ed1i c\u1ea3nh kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m mua s\u1eafm thu\u1eadn ti\u1ec7n v\u00e0 nhanh ch\u00f3ng. Chatbot v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 nh\u1eafn tin t\u1ee9c th\u1eddi cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi doanh nghi\u1ec7p v\u00e0 t\u00ecm ki\u1ebfm h\u1ed7 tr\u1ee3 m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ee3i l\u00e2u ho\u1eb7c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i. Ngo\u00e0i ra, chatbot c\u0169ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u0103m 2023, th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb s\u1ed1 s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u1edbi s\u1ef1 gia t\u0103ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb s\u1ed1. 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